Associate Editors




Pankaj Aggarwal
University of Toronto

Rajesh Bagchi
Virginia Tech

Simona Botti
London Business School

Güliz Ger
Bilkent University

Ashlee Humphreys
Northwestern University

Robert V. Kozinets
University of Southern California

Leonard Lee
National University of Singapore

Page Moreau
University of Wisconsin-Madison

Jaideep Sengupta
Hong Kong University of Science and Technology

Olivier Toubia
Columbia University




Eduardo B. Andrade
Fundação Getúlio Vargas

Lauren Block
Baruch College - CUNY

Kristin Diehl
University of Southern California

Paul M. Herr
Virginia Tech

Chris Janiszewski
University of Florida

Aparna Labroo
Northwestern University

Tom Meyvis
New York University

Julie L. Ozanne
University of Melbourne


Sharon Shavitt
University of Illinois, Urbana-Champaign


Stijn van Osselaer
Cornell University



Jennifer Argo
University of Alberta

Lisa E. Bolton
Pennysylvania State University

Valerie Folkes
University of Southern California

JoAndrea Hoegg
University of British Columbia

Praveen K. Kopalle
Dartmouth College

Cait Lamberton
University of Pittsburgh

Andrea Morales
Arizona State University

Derek D. Rucker
Northwestern University

Craig Thompson
University of Wisconsin-Madison