Associate Editors




Pankaj Aggarwal
University of Toronto


Rajesh Bagchi
Virginia Tech


Simona Botti
London Business School


Güliz Ger
Bilkent University


JoAndrea Hoegg
University of British Columbia


Praveen K. Kopalle
Dartmouth College


Cait Lamberton
University of Pittsburgh


Andrea Morales
Arizona State University


Derek D. Rucker
Northwestern University


Craig Thompson
University of Wisconsin-Madison




Eduardo B. Andrade
Fundação Getúlio Vargas


Lauren Block
Baruch College - CUNY


Kristin Diehl
University of Southern California


Zeynep Gürhan-Canli
Koç University


Ashlee Humphreys
Northwestern University


Robert V. Kozinets
University of Southern California


Leonard Lee
National University of Singapore


Page Moreau
University of Wisconsin-Madison


Jaideep Sengupta
Hong Kong University of Science and Technology

Olivier Toubia
Columbia University



Jennifer Argo
University of Alberta


Lisa E. Bolton
Pennysylvania State University


Valerie Folkes
University of Southern California


Paul M. Herr
Virginia Tech


Chris Janiszewski
University of Florida


Aparna Labroo
Northwestern University


Tom Meyvis
New York University


Julie L. Ozanne
University of Melbourne


Sharon Shavitt
University of Illinois, Urbana-Champaign


Stijn van Osselaer
Cornell University