JCR Best Article Award Winners

The Best Article is chosen by the members of the JCR Policy Board after receiving nominations from the Editorial Review Board. The Best Article Award has been sponsored by the JCR Policy Board since 1996. Before 1996 the award was sponsored by ACR.

(Best Article for 2012)

"Infidel Brands: Unveiling Alternative Meanings of Global Brands at the Nexus of Globalization, Consumer Culture, and Islamism"
Elif Izberk-Bilgin

Volume 39 (December 2012)

(Best Article for 2011)

"Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers"
Nailya Ordabayeva and Pierre Chandon

Volume 38 (June 2011)

(Best Article for 2010)

"Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis"
Xinshu Zhao, John G. Lynch Jr., and Qimei Chen

Volume 37 (Aug 2010)

(Best Article for 2009)

"Tragic Choices: Autonomy and Emotional Responses to Medical Decisions"
Simona Botti, Kristina Orfali, and Sheena S. Iyengar

Volume 36 (Oct 2009)

(Best Article for 2008)

"A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels"
Noah Goldstein, Robert Cialdini, and Vladas Griskevicius

Volume 35 (Oct 2008)

(Best Article for 2007)

"The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions"
Pierre Chandon and Brian Wansink

Volume 34 (Oct 2007)

(Best Article for 2006)

"A Multiple Pathway Anchoring and Adjustment (MPAA) Model of Attitude Generation and Recruitment"
Joel B. Cohen and Americus Reed, II

Volume 33 (Jun 2006)

2008 (two winners)
(Best Articles for 2005)
"Designing the Solution: The Impact of Constraints on Consumers’ Creativity"
C. Page Moreau and Darren W. Dahl

Volume 32 (June 2005)

"How Warnings about False Claims Become Recommendations"
Ian Skurnik, Carolyn Yoon, Denise C. Park, and Norbert Schwarz

Volume 31 (March 2005)

(Best Article
for 2004)

"When Good Brands Do Bad"
Jennifer Aaker, Susan Fournier, S. Adam Brasel

Volume 31 (June 2004)

(Best Article for 2003)

"The Devaluation Effect: Activating a Need Devalues Unrelated Objects"
C. Miguel Brendl, Arthur Markman, Claude Messner

Volume 29 (March 2003)

(Best Article for 2002)
"An Experimental Investigation of the Joint Effects of Advertising and Peers on Adolescents' Beliefs and Intentions about Cigarette Smoking" - Cornelia (Connie) Pechman and Susan J. Knight

Volume 29 (June 2002)

(Best Article for 2001)
"Brand Community" - Albert M. Muniz and Thomas C. O'Guinn

Volume 27 (March 2001)

2003 (two winners)
(Best Articles for 2000)
"Children, Advertising, and Product Experiences: A MultiMethod Inquiry" - Elizabeth Moore and Richard Lutz

"Knowledge Calibration: What Consumers Know and What They Think They Know" - Joseph Alba and Wes Hutchinson

(Best Article for 1999)
“Postexperience Advertising Effects on Consumer Memory” (Volume 25, March) - Kathryn A. Braun-LaTour
(Best Article for 1998)
“Consumers and Their Brands: Developing Relationship Theory in Consumer Research” (Volume 24, March) - 
Susan Fournier
2000 (two winners)
(Best Articles for 1997)
“The Role of Television in the Construction of Consumer Reality” (Volume 23, March) - Thomas C. O’Guinn, L.J. Shrum

“Measuring Emotions in the Consumption Experience” (Volume 24, September) - Marsha L. Richins

(Best Article for 1996)
“Microcultural Analysis of Variation in Sharing of Causal Reasoning about Behavior” (Volume 22, March) - Ajay K. Sirsi, James C. Ward, Peter H. Reingen
(Best Article for 1995)
“Liberatory Postmodernism and the Reenchantment of Consumption” (Volume 22, December) - A.Fuat Firat, Alladi Venkatesh
(Best Article for 1994)
“The Persuasion Knowledge Model: How People Cope with Persuasion Attempts” (Volume 21, June) - Marian Friestad, Peter Wright
(Best Article for 1993)
“Structure, Cooperating, and the Flow of Market Information” (Volume 20, December) - Jonathan Frenzen, Kent Nakamoto
1995 Sponsorship of award changed from ACR to JCR Policy Board
(ACR Award)
"Contrast Effects in Consumer Judgments: Changes in Mental Representations or in the Anchoring of Rating Scales?" (1990) -John G. Lynch, Jr., Dipankar Chakravarti, and Anusree Mitra
(ACR Award)
"The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey" (1989) - Russell W. Belk, Melanie Wallendorf, and John F. Sherry
(ACR Award)
"Choices from Sets Including Remembered Brands: Used of Recalled Attributes and Prior Overall Evaluations" (1988) - John G. Lynch, Jr., Howard Marmorstein, and Michael F. Weingold
(ACR Award)
"Choice Based on Reasons: The Case of Attraction and Compromise Effects" (1989) - Itamar Simonson
(ACR Award)
"Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance" (1986) - David Glen Mick
(ACR Award)
"Dimensions of Consumer Expertise" (1988) - Joseph W. Alba, J. Wesley Hutchison
(ACR Award)
"Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods" (1986) - Grant McCracken