Best Article Award Winners

JCR's Policy Board chooses the best article each year after receiving nominations from the journal's associate editors and Editorial Review Board.

The Best Article Award has been sponsored by JCR since 1996. Before 1996 the award was sponsored by ACR.

(Best Article for 2013)
Bidirectional Dynamics of Materialism and Loneliness: Not Just a Vicious Cycle
Rik Pieters
(Volume 40) December 2013

(Best Article for 2012)
Infidel Brands: Unveiling Alternative Meanings of Global Brands at the Nexus of Globalization, Consumer Culture, and Islamism
Elif Izberk-Bilgin

(Volume 39) December 2012

(Best Article for 2011)
Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers
Nailya Ordabayeva and Pierre Chandon

(Volume 38) June 2011

(Best Article for 2010)
Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis
Xinshu Zhao, John G. Lynch Jr., and Qimei Chen

(Volume 37) August 2010

(Best Article for 2009)
Tragic Choices: Autonomy and Emotional Responses to Medical Decisions
Simona Botti, Kristina Orfali, and Sheena S. Iyengar
(Volume 36) October 2009

(Best Article for 2008)

A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels
Noah Goldstein, Robert Cialdini, and Vladas Griskevicius
(Volume 35) October 2008

(Best Article for 2007)

The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions
Pierre Chandon and Brian Wansink

(Volume 34) October 2007

(Best Article for 2006)

A Multiple Pathway Anchoring and Adjustment (MPAA) Model of Attitude Generation and Recruitment
Joel B. Cohen and Americus Reed II

(Volume 33) June 2006

(Two Winners –
Best Articles for 2005)
Designing the Solution: The Impact of Constraints on Consumers’ Creativity
C. Page Moreau and Darren W. Dahl
(Volume 32) June 2005

How Warnings about False Claims Become Recommendations

Ian Skurnik, Carolyn Yoon, Denise C. Park, and Norbert Schwarz
(Volume 31) March 2005

(Best Article for 2004)
When Good Brands Do Bad
Jennifer Aaker, Susan Fournier, and S. Adam Brasel

(Volume 31) June 2004

(Best Article for 2003)

The Devaluation Effect: Activating a Need Devalues Unrelated Objects
C. Miguel Brendl, Arthur Markman, and Claude Messner

(Volume 29) March 2003

(Best Article for 2002)
An Experimental Investigation of the Joint Effects of Advertising and Peers on Adolescents' Beliefs and Intentions about Cigarette Smoking
Cornelia Pechmann and Susan J. Knight

(Volume 29) June 2002

(Best Article for 2001)
Brand Community
Albert M. Muniz and Thomas C. O'Guinn
(Volume 27) March 2001

(Two Winners –
Best Articles for 2000)
Children, Advertising, and Product Experiences: A Multimethod Inquiry
Elizabeth S. Moore and Richard J. Lutz

(Volume 27) June 2000

Knowledge Calibration: What Consumers Know and What They Think They Know
Joseph W. Alba and J. Wesley Hutchinson
(Volume 27) September 2000

(Best Article for 1999)
Postexperience Advertising Effects on Consumer Memory
Kathryn A. Braun-LaTour
(Volume 25) March 1999

(Best Article for 1998)
Consumers and Their Brands: Developing Relationship Theory in Consumer Research
Susan Fournier
(Volume 24) March 1998

(Two Winners –
Best Articles for 1997)
The Role of Television in the Construction of Consumer Reality
Thomas C. O’Guinn and L. J. Shrum
(Volume 23) March 1997

Measuring Emotions in the Consumption Experience
Marsha L. Richins
(Volume 24) September 1997

(Best Article for 1996)
Microcultural Analysis of Variation in Sharing of Causal Reasoning about Behavior
Ajay K. Sirsi, James C. Ward, and Peter H. Reingen
(Volume 22) March 1996

(Best Article for 1995)
Liberatory Postmodernism and the Reenchantment of Consumption
A. Fuat Firat and Alladi Venkatesh
(Volume 22) December 1995

(Best Article for 1994)
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
Marian Friestad and Peter Wright
(Volume 21) June 1994

(Best Article for 1993)
Structure, Cooperation, and the Flow of Market Information
Jonathan Frenzen and Kent Nakamoto
(Volume 20) December 1993

1995 Sponsorship of award changed from ACR to JCR Policy Board

(ACR Award)
Contrast Effects in Consumer Judgments: Changes in Mental Representations or in the Anchoring of Rating Scales?
John G. Lynch Jr., Dipankar Chakravarti, and Anusree Mitra
(Volume 18) December 1990

(ACR Award)
The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey
Russell W. Belk, Melanie Wallendorf, and John F. Sherry Jr.
(Volume 16) June 1989

(ACR Award)
Choices from Sets Including Remembered Brands: Used of Recalled Attributes and Prior Overall Evaluations
John G. Lynch Jr., Howard Marmorstein, and Michael F. Weingold
(Volume 15) Month 1988

(ACR Award)
Choice Based on Reasons: The Case of Attraction and Compromise Effects
Itamar Simonson
(Volume 16) September 1989
(ACR Award)
Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance
David Glen Mick
(Volume 13) September 1986

(ACR Award)
Dimensions of Consumer Expertise
Joseph W. Alba and J. Wesley Hutchinson
(Volume 13) March 1987

(ACR Award)
Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods
Grant McCracken
(Volume 13) June 1986