Editorials


Tutorials in Consumer Research

Darren Dahl, Eileen Fischer, Gita Johar, and Vicki Morwitz
August 2016

JCR Updates: A Note from the Editors
Darren Dahl, Eileen Fischer, Gita Johar, and Vicki Morwitz
August 2015

The Evolution of JCR: A View through the Eyes of Its Editors

Darren Dahl, Eileen Fischer, Gita Johar, and Vicki Morwitz
June 2015

From the Editors-Elect: Meaningful Consumer Research

Darren Dahl, Eileen Fischer, Gita Johar, and Vicki Morwitz
June 2014

Building Bridges for an Interconnected Field of Consumer Research

Laura Peracchio, Mary Frances Luce, and Ann McGill
April 2014

Promoting an Environment of Scientific Integrity: Individual and Community Responsibilities

Mary Frances Luce, Ann McGill, and Laura Peracchio
October 2012

Solidarity of Purpose: Building an Understanding of Consumers through a Community of Scholars

Ann McGill, Laura Peracchio, and Mary Frances Luce
June 2011

Broadening the Scope of Consumer Research

John Deighton, Debbie MacInnis, Ann McGill, and Baba Shiv
April 2010

From the Editor
John Deighton
June 2009

Death to Dichotomizing

Gavan Fitzsimons
June 2008

The Territory of Consumer Research: Walking the Fences

John Deighton
October 2007

Staying the Course; Results, Theory, and Procedures

John Deighton
June 2005

On P-Values and Hypothesis Testing

Dawn Iacobucci
June 2005

Appreciation, Advice, and Some Aspirations for Consumer Research

David Glen Mick
March 2003

From the Editor-Elect

Dawn Iacobucci
June 2002

From the Editor
David Glen Mick
September 2001

Announcing a New Section in JCR: Re-Inquiries

David Glen Mick
June 2001

From the Editor

David Glen Mick
June 2000

Reflections and Reviews
David Glen Mick
March 2000

From the Editor-Elect

David Glen Mick
December 1999

The Journal and the Review Process; Enhancing Value and Innovativeness

David Glen Mick
March 1999