Editors

Current Editors

Mary Frances Luce is the Thomas A. Finch Jr. Professor of Business Administration at The Fuqua School of Business

Ann McGill is the Sears Roebuck Professor of General Management, Marketing, and Behavioral Science at the University of Chicago.

Laura Peracchio is Professor of Marketing at the University of Wisconsin - Milwaukee

Editorials

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Past Editors

• John Deighton, 2005-2011
• Deborah MacInnis, 2009-2011
• Baba Shiv, 2009-2011
• Dawn Iacobucci, 2002-2005
• David Glen Mick, 1999-2002
• Robert Burnkrant, 1996-1999
• Brian Sternthal, 1993-1996
• Kent Monroe, 1990-1993
• Richard Lutz, 1987-1990
• James Bettman and Harold Kassarjian, 1982-1987
• Seymour Sudman, 1981-1982
• Robert Ferber, 1976-1981
• Ronald Frank, 1972-1975