Ferber Award


The Robert Ferber Award competition is held annually in honor of one of the founders and the second editor of the Journal of Consumer Research. The award is given to the best interdisciplinary dissertation article published in the latest volume of JCR.

Please see our Ferber Award guidelines for detailed eligibility information and an overview of the award selection process.


Previous Winners and Honorable Mentions


2016 Winner: Daniella M. Kupor
Persuasion, Interrupted: The Effect of Momentary Interruptions on Message Processing and Persuasion
(Volume 42) August 2015


Honorable Mention:
Stephanie M. Tully
Seeking Lasting Enjoyment with Limited Money: Financial Constraints Increase Preference for Material Goods over Experiences
(Volume 42) June 2015


Judges: Simona Botti, Paul Herr, and Leonard Lee

2015 Winner: Caleb Warren
What Makes Things Cool? How Autonomy Influences Perceived Coolness
(Volume 41) August 2014


Honorable Mention:
Paul M. Connell
How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood
(Volume 41) June 2014


Judges: Valerie Folkes, Joel Huber, and Sharon Shavitt

2014 Co-winners:

Nicole Verrochi Coleman
Feeling Like My Self: Emotion Profiles and Social Identity
(Volume 40) August 2013


Yangjie Gu
Turning the Page: The Impact of Choice Closure on Satisfaction
(Volume 40) August 2013


Honorable Mention:
Cait Poynor Lamberton
Retail Choice Architecture: The Effects of Benefit- and Attribute-Based Assortment Organization on Consumer Perceptions and Choice

(Volume 40) October 2013


Judges: Durairaj Maheswaran, Nathan Novemsky, and Cele Otnes


2013 Winner: B. Kyu Kim
Space, Time, and Intertemporal Preferences
(Volume 39) December 2012


Judges: Gita Johar, Brian Sternthal, and Craig Thompson

2012 Winner: Sarah G. Moore
Some Things Are Better Left Unsaid: How Word of Mouth Influences the Storyteller
(Volume 38) April 2012


Judges: Russell W. Belk, Dawn Iacobucci, and Rik Pieters

2011 Winner: Anat Keinan
Productivity Orientation and the Consumption of Collectable Experiences
(Volume 37) April 2011


Honorable Mention:
David Faro
Changing the Future by Reshaping the Past: The Influence of Causal Beliefs on Estimates of Time to Onset
(Volume 37) August 2010


Judges: Jennifer Aaker, Soren Askegaard, and Hans Baumgartner


2010 Honorable Mentions (No Winner):

Brent McFerran
I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others
(Volume 37) April 2010


Cassie Mogilner
“The Time vs. Money Effect”: Shifting Product Attitudes and Decisions through Personal Connection
(Volume 36) October 2008


Judges: Guliz Ger, John Gourville, and Rashmi Adaval

2009 Winner: Juliano Laran
Behavioral Consistency and Inconsistency in the Resolution of Goal Conflict
(Volume 35) April 2009


Honorable Mentions:


Rosellina Ferraro
The Power of Strangers: The Effect of Incidental Consumer-Brand Encounters on Brand Choice
(Volume 35) February 2009

Maura Scott
The Effects of Reduced Food Size and Package Size on the Consumption Behavior of Restrained and Unrestrained Eaters
(Volume 35) October 2008


Judges: Lauren Block, Robert Kozinets, and Suresh Ramanathan

2008 Winner: Joseph Redden
Reducing Satiation: The Role of Categorization Level
(Volume 34) February 2008


Honorable Mention: Gustavo De Mello
Threats to Hope: Effects on Reasoning about Product Information
(Volume 34) August 2007

Judges: Joseph Alba, Darren Dahl, and John Sherry

2007 Winner: Simona Botti
When Choosing Is Not Deciding: The Effect of Perceived Responsibility on Satisfaction
(Volume 33) September 2006


Honorable Mentions:


Davy Lerouge
Why It Is So Hard to Predict Our Partner's Product Preferences: The Effect of Target Familiarity on Prediction Accuracy
(Volume 33) December 2006


Leonard Lee
Shopping Goals, Goal Concreteness, and Conditional Promotions
(Volume 33) June 2006


Judges: Aimee Drolet, Frank Kardes, and Wayne Hoyer

2006

Winner: Natalie Ross Adkins
The Low Literate Consumer
(Volume 32) June 2005


Judges: Susan Fournier, Stephen Hoch, and Julie Edell Britton

2005 Winner: Ran Kivetz
Promotion Reactance: The Role of Effort-Reward Congruity
(Volume 31) March 2005


Honorable Mentions: 


David Crockett
The Role of Normative Political Ideology in Consumer Behavior
(Volume 31) December 2004


Andrea Morales
Giving Firms an “E” for Effort: Consumer Responses to High Effort Firms
(Volume 31) March 2005


Americus Reed II

Activating the Self-Importance of Consumer Selves: Exploring Identity Salience Effects on Judgments
(Volume 31) September 2004


Judges: John Deighton, Stephen Nowlis, and Joseph Priester

2004 Winner: Nicholas Lurie
Decision Making in Information-Rich Environments
(Volume 30) March 2004


Honorable Mentions:

Kristin Diehl

Smart Agents: When Lower Search Costs for Quality Information Increase Price Sensitivity
(Volume 30) June 2003


Gal Zauberman

The Intertemporal Dynamics of Consumer Lock-In
(Volume 30) December 2003


Judges: Robert Fisher, Zeynep Gurhan-Canli, and Ravi Dhar

2003 Winner: Christie Nordhielm
The Influence of Level of Processing on Advertising Repetition Effects
(Volume 29) December 2002


Honorable Mention: Rebecca Hamilton
Why Do People Suggest What They Do Not Want? Using Context Effects to Influence Others’ Choices
(Volume 29) March 2003


Judges: Joe Alba, Eric Greenleaf, and John Sherry

2002 Winner: Rashmi Adaval
Sometimes It Just Feels Right: The Differential Weighting of Affect Consistent and Affect-Inconsistent Product Information
(Volume 28) June 2001

Judges: Itamar Simonson, Jeff Inman, and Melanie Wallendorf

2001 Co-winners:

Stijn van Osselaer
Consumer Learning and Brand Equity
(Volume 27) June 2000


Donnel Briley
Reasons as Carriers of Culture: Dynamic versus Dispositional Models of Cultural Influence on Decision Making
(Volume 27) September 2000


Honorable Mentions: 


Dan Ariely
Controlling the Information Flow: Effects on Consumers’ Decision Making and Preferences
(Volume 27) September 2000


Elizabeth S. Moore

Children, Advertising, and Product Experiences: A Multimethod Inquiry
(Volume 27) June 2000


Judges: Eileen Fischer, Robert Meyer, and Rao Unnava

2000 Winner: Mark Ritson
The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences
(Volume 26) December 1999


Honorable Mention: Parthasarathy Krishnamurthy
Retrospection versus Anticipation: The Role of the Ad under Retrospective and Anticipatory Self-Referencing
(Volume 26) June 1999


Judges: Russell Belk, Richard Lutz, and Scott MacKenzie


1999 Winner: Kathryn A. Braun
Postexperience Advertising Effects on Consumer Memory
(Volume 25) March
1999

Honorable Mentions: 

Michel Tuan Pham
Representativeness, Relevance, and the Use of Feelings in Decision Making
(Volume 25) September 1998


Nader Tavassoli

Language in Multimedia: Interaction of Spoken and Written Information
(Volume 25) June 1998

Judges: Terry Childers, Kevin Keller, and Alice Tybout

1998 Winner: Mary Frances Luce
Choosing to Avoid: Coping with Negatively Emotion-Laden Consumer Decisions
(Volume 24) March 1999


Honorable Mentions: 

Susan Fournier

Consumers and Their Brands: Developing Relationship Theory in Consumer Research
(Volume 24) March 1998


L. J. Shrum
The Effects of Television Consumption on Social Perceptions: The Use of Priming Procedures to Investigate Psychological Processes
(Volume 24) March 1998


Judges: Peter Reingen, Terry Shimp, and Peter Wright

1997 Winner: Patricia M. West
Predicting Preferences: An Examination of Agent Learning
(Volume 23) June 1996

Judges: Dipankar Chakravarti, Michael Houston, and J. Wesley Hutchinson

1996 Winner: Ajay K. Sirsi
Microcultural Analysis of Variation in Sharing of Causal Reasoning about Behavior
(Volume 22) March 1995

Honorable Mentions:

Douglas B. Holt
How Consumers Consume: A Typology of Consumption Practices
(Volume 22) June 1995


A.V. Muthukrishnan
Decision Ambiguity and Incumbent Brand Advantage
(Volume 22) June 1995


Craig J. Thompson
Caring Consumers: Gendered Consumption Meanings and the Juggling Lifestyle
(Volume 22) March 1996


Judges: Chris Allen, Valerie Folkes, and Dennis Rook

1995 Winner: Anusree Mitra
Toward a Reconciliation of Market Power and Information Theories of Advertising Effects on Price Elasticity
(Volume 21) March 1995


Honorable Mention: Lisa Penaloza

Atravesando Fronteras/Border Crossings: A Critical Ethnographic Exploration of the Consumer Acculturation of Mexican Immigrants
(Volume 21) June 1994


Judges: Eric Arnould, Stephen Hoch, and J. Edward Russo

1994 Winner: Cynthia Huffman
Goal-Oriented Experiences and the Development of Knowledge
(Volume 20) September 1993

Judges: Robert Burnkrant, Ruth Ann Smith, and Deborah MacInnis

1993 (No Winner)

Judges: Bill Bearden, Peter Reingen, and Don Lehmann

1992 Winner: Robert E. Kleine III
Contextual Influences on the Meanings Ascribed to Ordinary Consumption Objects
(Volume 18) December 1991


Honorable Mentions:

David Glen Mick
Levels of Subjective Comprehension in Advertising Processing and Their Relations to Ad Perceptions, Attitudes, and Memory
(Volume 18) March 1992


Laura A. Peracchio
How Do Young Children Learn to Be Consumers? A Script-Processing Approach
(Volume 18) March 1992


Judges: Valerie Folkes, Mita Sujan, and Morris Holbrook

1991 Winner: Jonathan K. Frenzen
Purchasing Behavior in Embedded Markets
(Volume 17) June 1990


Honorable Mention: Prakash Nedungadi
Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations
(Volume 17) December 1990


Judges: Julie Edell, Marvin Goldberg, and Janet Wagner

1990 Winner: Itamar Simonson
Choice Based on Reasons: The Case of Attraction and Compromise Effects
Volume 16 (September 1989)


Honorable Mention: Sung-Tai Hong
Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective
(Volume 16) September 1989


Judges: Gerald Gorn, Brian Sternthal, and Esther Thorson

1989 Winner: Raymond R. Burke
Competitive Interference and Consumer Memory for Advertising
(Volume 15) June 1988


Honorable Mentions:

Chris Janiszewski
Preconscious Processing Effects: The Independence of Attitude Formation and Conscious Thought

(Volume 15) September 1988


Frank R. Kardes
Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement in Persuasion
(Volume 15) September 1988


Judges: Terry Shimp, William Wells, and Peter Wright

1988 Winner: Jacqueline Johnson Brown
Social Ties and Word-of-Mouth Referral Behavior
(Volume 14) December
1987

Honorable Mention: Elnora W. Stuart
Classical Conditioning of Consumer Attitudes: Four Experiments in an Advertising Context
(Volume 14) December 1987


Judges: C. Whan Park, Joseph Newman, and Francesco Nicosia

1987 Co-winners:

Amitava Chattopadyay
The Situational Importance of Recall and Inference in Consumer Decision Making
(Volume 15) June
1988

Akshay Rao
The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations
(Volume 15) September 1988


Judges: Richard Bagozzi, Thomas Robertson, and Alice Tybout

1986 Honorable Mentions (No Winner):

Kim P. Corfman
Models of Cooperative Group Decision Making and Relative Influence: An Experimental Investigation of Family Purchase Decisions
(Volume 14) June 1987


Kevin Lane Keller
Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations
(Volume 14) December 1987


Judges: Bobby Calder, Ronald Frank, and Seymour Sudman

1985 Winner: Christopher P. Puto
The Framing of Buying Decisions
(Volume 14) December 1987


Honorable Mention: Scott MacKenzie
The Role of Attention in Mediating the Effect of Advertising on Attribute Importance
(Volume 13) September 1986


Judges: Jerry Kernan, Marilynn Brewer, and Eleanor Singer

1984 Winner: Merrie Brucks
The Effects of Product Class Knowledge on Information Search Behavior
(Volume 12) June 1985


Honorable Mention: Mita Sujan
Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments
(Volume 12) June 1985


Judges: Robert Zajonc, Sidney Levy, and Joel Cohen

1983 Winner: Carl Obermiller
Varieties of Mere Exposure: The Effects of Processing Style and Repetition on Affective Response
(Volume 12) June 1985


Honorable Mention: Janet Wagner
The Effectiveness of Family Life Cycle Variables in Consumer Expenditure Research
(Volume 10) December 1983


Judges: William McGuire, Alvin Silk, and Louis Wilde

1982 Winner: Rashi Glazer
Multiattribute Perceptual Bias as Revealing of Preference Structure
(Volume 11) June 1984

Judges: Jim Engel, Hal Kelley, and Jerry Olson

1981 Winner: Valarie A. Zeithaml
Consumer Response to In-Store Price Information Environments
(Volume 8) March 1982

Judges: John Howard, Herbert Krugman, and Everett Rogers

1980 (No manuscripts eligible for judging)

1979 (No Winner)

Honorable Mention: Seymour Fine
Toward a Theory of Segmentation by Objectives in Social Marketing
(Volume 7) June 1980


Judges: Al Madansky, John Robinson, and Geitel Winaker

1978 Winner: Leigh McAlister
Choosing Multiple Items from a Product Class
(Volume 6) December 1979


Honorable Mention: Peter H. Webb

Consumer Initial Processing in a Difficult Media Environment
(Volume 6) December 1979


Judges: Robert Abelson, Herbert Blalock Jr., and Richard Schmalensee