General Information


Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, communications, and anthropology are featured in this interdisciplinary journal. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes (such as brand choice) to more macro-level issues (such as the development of materialistic values).

Governance

JCR is governed by a policy board composed of representatives appointed by the following 11 sponsoring organizations:

American Anthropological Association
American Association for Public Opinion Research
American Association of Family and Consumer Sciences
American Marketing Association
American Sociological Association
American Statistical Association
Association for Consumer Research
Institute for Operations Research and the Management Sciences

International Communication Association
Society for Consumer Psychology (APA Division 23)
Society for Personality and Social Psychology (APA Division 8)

Contact Information

Vladimir Dovijarov
Managing Editor

Maria Erdmann

Associate Managing Editor

Journal of Consumer Research, Inc.
P.O. Box 180078
Chicago, IL 60618