The Future of Brands

December 5-7, 2019
Columbia Business School
New York City

An exciting joint effort between Columbia Business School’s Center on Global Brand Leadership and the Journal of Consumer Research, the Future of Brands Conference will convene consumer research scholars from around the world to share and debate brand theory and research in a small-conference format. To view the agenda and register, see the conference website.


“The Future of Brands in a Changing Consumer Marketplace” Special Issue (August 2021)

Deadline: February 2, 2020

The purpose of this special issue is to encourage and feature cutting-edge research on the conceptual and practical implications of consumer behavior within the changing marketplace for brands and branding. We are interested in insightful, impactful research on brands in terms of their meaning and relationship to and influence on consumer behavior and marketplace phenomena.












Research Curations