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Story ImageDiscovery News
10 Food Tricks That Fool Our Perception
March 27, 2015

A Journal of Consumer Research study found that consumers believe foods that are hard to chew and have rough textures are healthier than those that are softer, yet made from the exact same ingredients. This is one reason why certain energy bars, granola bars, cereals and more might be full of calories and unhealthy ingredients, yet consumers still think of them as being healthy.

Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation
by Dipayan Biswas, Courtney Szocs, Aradhna Krishna, Donald R. Lehmann
Story ImageInc.
15 Marketing Strategies That Inspire Strategic Thinkers
March 24, 2015

A study in the Journal of Consumer Research found that people who were asked to think about the past were willing to pay more for products than those who were asked to think about new or future memories. Maybe that's why brands like Coca-Cola, Calvin Klein, and Internet Explorer have launched campaigns that take millennials back to the 90s.

Nostalgia Weakens the Desire for Money
by Jannine D. Lasaleta, Constantine Sedikides, Kathleen D. Vohs
Story ImageCTV News
Science of Shopping: Location, Location, Location
March 23, 2015

Shopping in the real world instead of online? Where a product is placed can have an impact on what you choose, according to a study in the Journal of Consumer Research. Products on a lower shelf may be evaluated within specific terms, such as cost, while the product on the upper shelf will be judged on the general purpose it serves.

The Floor Is Nearer than the Sky: How Looking Up or Down Affects Construal Level
by Anneleen Van Kerckhove, Maggie Geuens, Iris Vermeir
Story ImageThe Huffington Post
Red Sneakers and Sweatshirts: The Surprising Upside of Standing Out
March 20, 2015

Why is the "CEO Casual" look sported by Zuckerberg, Apple CEO Steve Jobs, and certain other business leaders interpreted as a sign of status, while other professionals in casual dress would be laughed out of a job interview?

The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity
by Silvia Bellezza, Francesca Gino, Anat Keinan
Story ImageThe Seattle Times
Too Much Stuff: We Collect It All Our Lives, and Then What?
March 19, 2015

Buying things gives us an emotional boost, yet behavioral studies show that the things we own bring us diminishing pleasure over time, and sometimes very quickly. An article in the Journal of Consumer Research found that “materialists” — people who buy more than other consumers — are willing to go into debt to buy things they can’t afford because they believe their lives will be transformed by the purchases.

When Wanting Is Better than Having: Materialism, Transformation Expectations, and Product-Evoked Emotions in the Purchase Process
by Marsha L. Richins
Story ImageForbes
Why We Go Into Debt Buying Things We Don't Need
March 19, 2015

Some people tend to ascribe almost magical properties to goods. According to a study in the Journal of Consumer Research, it all begins in childhood, when we’re trained by our parents to become materialistic, even if they mean well.

Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
by Marsha L. Richins, Lan Nguyen Chaplin
Story ImageThe Globe and Mail
Was Top-Model Show Killed by Its Friends or Foes?
March 17, 2015

At its peak America’s Next Top Model, the reality TV show in which a group of young women competed to be the next supermodel, was pulling in millions of viewers and was syndicated in more than 100 countries. A study in the Journal of Consumer Research explores the role and influence that the show’s most dedicated viewers played in its demise.

Things Fall Apart: The Dynamics of Brand Audience Dissipation
by Marie-Agnès Parmentier, Eileen Fischer
Story ImageYahoo! Finance
How to Turn Your Child Into a Materialistic Adult — or Not
March 17, 2015

You may want to think twice before you reward your child with a new PS4 game for earning straight A’s on their last report card. You could unintentionally be paving the way for your child to become a materialistic adult, according to a study in the Journal of Consumer Research which found that parents who reward good behavior with gifts could actually be teaching their kids to value and define success in terms of material possessions.

Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
by Marsha L. Richins, Lan Nguyen Chaplin
Story ImageThe Huffington Post
5 Surprising Ways to Be More Productive at Work
March 17, 2015

If you're working on an assignment that requires you to think creatively, switch off your desk lamp and lose your noise-canceling headphones. A study in the Journal of Consumer Research found that when people were surrounded by moderate amounts of ambient noise, they were able to generate more innovative ideas than those who worked in quieter spaces.

Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition
by Ravi Mehta, Rui (Juliet) Zhu, Amar Cheema
Story ImageThe Atlantic
Diner Beware
March 16, 2015

Economists, psychologists, and marketing professors alike have generated reams of instructive research about restaurants. Take visual cues that influence what we eat: A study on plate size and color reported, among other things, that diners served themselves about 20 percent more pasta when their plates matched their food.

Plate Size and Color Suggestibility: The Delboeuf Illusion’s Bias on Serving and Eating Behavior
by Koert Van Ittersum, Brian Wansink
Story ImageYahoo! Finance
What You Decide to Buy Depends on How You Look at It, Literally
March 13, 2015

Whether a product is displayed high or low on a store shelf affects how likely you are to put it into your cart while shopping. According to research in the Journal of Consumer Research, people perceive items differently based on whether they’re looking up or down at them.

The Floor Is Nearer than the Sky: How Looking Up or Down Affects Construal Level
by Anneleen Van Kerckhove, Maggie Geuens, Iris Vermeir
Story ImageYahoo! News
5 Weird Ways Cold Weather Affects Your Psyche
March 12, 2015

When it's cold outside, is there a better way to stay warm than to cuddle up with a romantic movie? It seems that when people feel physically cold, they look for psychological warmth, researchers said in a study published in the Journal of Consumer Research.

Warm It Up With Love: The Effect of Physical Coldness on Liking of Romance Movies
by Jiewen Hong, Yacheng Sun
Story ImageLive Science
5 Weird Ways Cold Weather Affects Your Psyche
March 11, 2015

When it's cold outside, is there a better way to stay warm than to cuddle up with a romantic movie? It seems that when people feel physically cold, they look for psychological warmth, researchers said in a study published in the Journal of Consumer Research.

Warm It Up With Love: The Effect of Physical Coldness on Liking of Romance Movies
by Jiewen Hong, Yacheng Sun
Story ImageBig Think
Uncertainty Can Motivate People to Work Harder
March 10, 2015

Mystery is exciting and it's also a great motivator, according to the authors of new study published in the Journal of Consumer Research. The trick for businesses will be to find an incentive system that works for their employees.

The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit
by Luxi Shen, Ayelet Fishbach, Christopher K. Hsee
Story ImageThe Huffington Post
How Loving Parents Unwittingly Turn Their Kids into Materialistic Adults
March 10, 2015

Some parents use gifts to reward their children for good behavior. But a new study suggests that doing so could nudge children toward becoming judgmental, materialistic adults. Parents who reward good behavior with gifts may be unwittingly teaching their children to define success in terms of material possessions, according to findings published in the Journal of Consumer Research.

Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
by Marsha L. Richins, Lan Nguyen Chaplin
Story ImageDer Spiegel
Studien über falsche Liebe: Wie Kinder Egoisten werden
March 10, 2015

Die Forscher führten Tiefeninterviews mit 701 Erwachsenen, die sie über ihre Lebenseinstellungen und über ihr Heranwachsen befragten. Aus Kindern, die oft materielle Belohnungen erfahren hatten und Strafen, bei denen ihnen Materielles entzogen wurde, wuchsen zu Materialisten heran. Auch das ist weder für die Betroffenen noch für die Gesellschaft gesund.

Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
by Marsha L. Richins, Lan Nguyen Chaplin
Story ImageLifehacker
How to Give Effective Praise and Better Motivate Your Team
March 9, 2015

It's more important to regularly praise new team members than experienced ones, according to a Journal of Consumer Research study. This is because people don't typically have much confidence when starting something new. They need encouragement. Though it's still good to praise experienced team members, they don't need as much motivation.

Tell Me What I Did Wrong: Experts Seek and Respond to Negative Feedback
by Stacey R. Finkelstein, Ayelet Fishbach
Story ImageDaily Mail
Why We Love High Ceilings: Airy Rooms Stimulate the Brain and Encourage Free Thinking
March 6, 2015

A study in the Journal of Consumer Research revealed that the height of ceilings affects how people think. Researchers modified the height of ceilings in rooms to study how participants responded and discovered that high ceilings seem to cause people to think more freely, encouraging creativity and abstraction, while lower ceilings promoted confined thinking.

The Influence of Ceiling Height: The Effect of Priming on the Type of Processing That People Use
by Joan Meyers-Levy, Rui (Juliet) Zhu
Story ImageQuartz
Parents Are Unconsciously Setting Their Kids Up to Be Materialists with Fragile Egos
March 6, 2015

You might want to think twice before piling up on birthday gifts for the young one this year. Researchers asked adults how they were rewarded or punished as children, for behavior and grades. They compared that to how much the same adults associated material things with happiness and success. They were measuring the effects of “material parenting, in which parents use material goods to express their love or to shape children’s behavior.”

Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
by Marsha L. Richins, Lan Nguyen Chaplin
Story ImageTIME
The Hidden Downside to Rewarding Your Kids for Good Behavior
March 6, 2015

Next time you want to show your children you’re pleased with their perfect report card or good behavior, skip the visit to the toy shop. Though your intention might be to reinforce responsible or thoughtful actions, new research suggests that providing treats like money, toys, or sweets can backfire on parents.

Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
by Marsha L. Richins, Lan Nguyen Chaplin
Story ImageDaily Mail
Why You SHOULDN'T Reward Children with Presents: Youngsters Grow into Materialistic Adults If They're Showered with Gifts, Study Reveals
March 6, 2015

Do you treat your children to a gadget or give them money when they perform well at school? According to a study in the Journal of Consumer Research, such actions could be detrimental to their development, and cause them to be more materialistic as adults.

Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
by Marsha L. Richins, Lan Nguyen Chaplin
Story ImageCBS News
Raising a Generation of Materialists
March 6, 2015

Using material possessions to express love and support can ultimately lead to those children growing into materialistic adults, whose self-worth is tied to the accumulation of goods, according to recent research published in the Journal of Consumer Research

Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
by Marsha L. Richins, Lan Nguyen Chaplin
Story ImageFast Company Co.Design
Why Our Brains Love High Ceilings
March 5, 2015

A study in the Journal of Consumer Research examined whether the height of a ceiling had any impact on the way a person thinks. Across several experiments, researchers found evidence that high ceilings seemed to put test participants in a mindset of freedom, creativity, and abstraction, whereas lower ceilings prompting more confined thinking.

The Influence of Ceiling Height: The Effect of Priming on the Type of Processing That People Use
by Joan Meyers-Levy, Rui (Juliet) Zhu
Story ImageThe Consumerist
Science Says You Shop Differently If You're Looking Up at Products
March 4, 2015

Just about everyone knows that the vital shelf space on a supermarket shelf is right below eye level, where your eyes are naturally drawn to products and you don’t have to crouch or crane your neck to see. A new study claims that vertical positioning on a shelf doesn’t just impact whether or not we see a product, but what kinds of purchasing decisions we make.

The Floor Is Nearer than the Sky: How Looking Up or Down Affects Construal Level
by Anneleen Van Kerckhove, Maggie Geuens, Iris Vermeir
Story ImageHarvard Business Review
The Difference Between Coaching Rookies and Veterans
March 3, 2015

It goes without saying that both rookies and veterans need feedback, just different types. A study published in the Journal of Consumer Research suggests that rookies seek and respond to positive feedback, whereas veterans seek and respond to negative feedback.

Tell Me What I Did Wrong: Experts Seek and Respond to Negative Feedback
by Stacey R. Finkelstein, Ayelet Fishbach
Browse and Search the Publicity Archive »
Press Releases »
DateNews ItemArticle Mentioned
Mar 28Dieting? Be careful – You Might be Setting Yourself Up for Failure
WBAY TV
The Progress Bias in Goal Pursuit: When One Step Forward Seems Larger than One Step Back
Margaret C. Campbell, Caleb Warren
Mar 26Why casual clothing is the ultimate status symbol
Business Insider
The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity
Silvia Bellezza, Francesca Gino, Anat Keinan
Mar 26How to Raise a Down-to-Earth Kid, According to Science
Redbook
Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
Marsha L. Richins, Lan Nguyen Chaplin
Mar 26How to Raise a Kid Who's Not Materialistic
Yahoo! Parenting
Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
Marsha L. Richins, Lan Nguyen Chaplin
Mar 26When Close To Reaching A Goal, People Feel Busier
University Herald
Pardon the Interruption: Goal Proximity, Perceived Spare Time, and Impatience
Ji Hoon Jhang, John G. Lynch Jr.
Mar 26Battle of the mayoral political ads
RedEye Chicago
Confirmation and the Effects of Valenced Political Advertising: A Field Experiment
Joan M. Phillips, Joel E. Urbany, Thomas J. Reynolds
Mar 20What Is Our Bad Behavior Teaching Our Kids?
Parents
Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control
Keith Wilcox, Andrew T. Stephen
Mar 20What Is Our Bad Behavior Teaching Our Kids?
Yahoo! Parenting
Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control
Keith Wilcox, Andrew T. Stephen
Mar 19Are You a Saver or a Spender? Find Out Why
AARP News
Tightwads and Spendthrifts
Scott I. Rick, Cynthia E. Cryder, George Loewenstein
Mar 17How to Give Effective Praise and Better Motivate Your Team
Lifehacker Australia
Tell Me What I Did Wrong: Experts Seek and Respond to Negative Feedback
Stacey R. Finkelstein, Ayelet Fishbach
Mar 17How to Turn Your Child Into a Materialistic Adult -- or Not
Money Talks News
Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
Marsha L. Richins, Lan Nguyen Chaplin
Mar 15Will facts or feelings get a higher sales price?
SmartCompany
“I” Follow My Heart and “We” Rely on Reasons: The Impact of Self-Construal on Reliance on Feelings versus Reasons in Decision Making
Jiewen Hong, Hannah H. Chang
Mar 13What You Decide to Buy Depends on How You Look at It, Literally
Money Talks News
The Floor Is Nearer than the Sky: How Looking Up or Down Affects Construal Level
Anneleen Van Kerckhove, Maggie Geuens, Iris Vermeir
Mar 12Look, Something Shiny! Color Images Influence Consumers
Science 2.0
Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level
Hyojin Lee, Xiaoyan Deng, H. Rao Unnava, Kentaro Fujita
Mar 12How psychology of colours sway consumers
Deccan Chronicle
Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level
Hyojin Lee, Xiaoyan Deng, H. Rao Unnava, Kentaro Fujita
Mar 11Look, something shiny! How color images can influence consumer
Science Blog
Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level
Hyojin Lee, Xiaoyan Deng, H. Rao Unnava, Kentaro Fujita
Mar 11Are coloured images better than B&W? Not always
Daijiworld.com
Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level
Hyojin Lee, Xiaoyan Deng, H. Rao Unnava, Kentaro Fujita
Mar 11Perché ci sentiamo più impegnati se vicini ad una meta?
Popular Science Italia
Pardon the Interruption: Goal Proximity, Perceived Spare Time, and Impatience
Ji Hoon Jhang, John G. Lynch Jr.
Mar 11New study reveals how psychology of colours sway consumers
DNA India
Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level
Hyojin Lee, Xiaoyan Deng, H. Rao Unnava, Kentaro Fujita
Mar 11Are coloured images better than B&W? Not always
Mizo News
Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level
Hyojin Lee, Xiaoyan Deng, H. Rao Unnava, Kentaro Fujita
Mar 11On-shelf viewing affects buying
Warc.com
The Floor Is Nearer than the Sky: How Looking Up or Down Affects Construal Level
Anneleen Van Kerckhove, Maggie Geuens, Iris Vermeir
Mar 11Consumer choice 'influenced by looking up or down'
Research Live
The Floor Is Nearer than the Sky: How Looking Up or Down Affects Construal Level
Anneleen Van Kerckhove, Maggie Geuens, Iris Vermeir
Mar 10Look, something shiny! Color images influence consumers
Science Codex
Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level
Hyojin Lee, Xiaoyan Deng, H. Rao Unnava, Kentaro Fujita
Mar 10Guilty of Overspending? Practice Being a Priority Planner
LearnVest
Squeezed: Coping with Constraint through Efficiency and Prioritization
Philip M. Fernbach, Christina Kan, John G. Lynch Jr.
Mar 10Study: Think twice before giving your kids random little gifts
Today's Parent
Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
Marsha L. Richins, Lan Nguyen Chaplin
Mar 10Is a 'Progress Bias' Keeping You from Reaching Your Goals?
GoodTherapy.org
The Progress Bias in Goal Pursuit: When One Step Forward Seems Larger than One Step Back
Margaret C. Campbell, Caleb Warren
Mar 10Why You Shouldn't Shower Your Children with Gifts
Nature World News
Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
Marsha L. Richins, Lan Nguyen Chaplin
Mar 10Look, something shiny! How color images can influence consumers
Phys.Org
Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level
Hyojin Lee, Xiaoyan Deng, H. Rao Unnava, Kentaro Fujita
Mar 10Look, something shiny! How color images can influence consumers
The Ohio State University News Room
Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level
Hyojin Lee, Xiaoyan Deng, H. Rao Unnava, Kentaro Fujita
Mar 9Teaching My Kids to Value Experiences in a Material World
Parents
Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
Marsha L. Richins, Lan Nguyen Chaplin
Mar 9How To Eat Clean (Without Going Crazy)
Yahoo! Health
“I Don’t” versus “I Can’t”: When Empowered Refusal Motivates Goal-Directed Behavior
Vanessa M. Patrick, Henrik Hagtvedt
Mar 9Trying to lose weight? How to avoid setting yourself up for failure
Medical News Today
The Progress Bias in Goal Pursuit: When One Step Forward Seems Larger than One Step Back
Margaret C. Campbell, Caleb Warren
Mar 86 Ways You're Turning Your Kid Into a Greedy, Ungrateful Monster
The Stir
Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
Marsha L. Richins, Lan Nguyen Chaplin
Mar 8Striving For A Goal? Beware of Progress Bias
Psych Central
The Progress Bias in Goal Pursuit: When One Step Forward Seems Larger than One Step Back
Margaret C. Campbell, Caleb Warren
Mar 7Why We Feel Busier When Close to Reaching a Goal
The New Indian Express
Pardon the Interruption: Goal Proximity, Perceived Spare Time, and Impatience
Ji Hoon Jhang, John G. Lynch Jr.
Mar 7Budgeting helps you curtail costs
The Free Press
Squeezed: Coping with Constraint through Efficiency and Prioritization
Philip M. Fernbach, Christina Kan, John G. Lynch Jr.
Mar 7Budgeting Helps You Curtail Costs
The New Indian Express
Squeezed: Coping with Constraint through Efficiency and Prioritization
Philip M. Fernbach, Christina Kan, John G. Lynch Jr.
Mar 7Tips for losing weight: Don't overestimate your efforts
ummid.com
The Progress Bias in Goal Pursuit: When One Step Forward Seems Larger than One Step Back
Margaret C. Campbell, Caleb Warren
Mar 6Why we feel busier when close to reaching a goal
The Economic Times
Pardon the Interruption: Goal Proximity, Perceived Spare Time, and Impatience
Ji Hoon Jhang, John G. Lynch Jr.
Mar 6Budgeting helps you curtail costs
Business Standard
Squeezed: Coping with Constraint through Efficiency and Prioritization
Philip M. Fernbach, Christina Kan, John G. Lynch Jr.
Mar 6Want to lose weight? Don't put your money on good behaviour
Hindustan Times
The Progress Bias in Goal Pursuit: When One Step Forward Seems Larger than One Step Back
Margaret C. Campbell, Caleb Warren
Mar 5Why overconfidence can wreak havoc on your weight loss goals
The Health Site
Pardon the Interruption: Goal Proximity, Perceived Spare Time, and Impatience
Ji Hoon Jhang, John G. Lynch Jr.
Mar 5How to Avoid Failing at Weight Loss
Laboratory Equipment
The Progress Bias in Goal Pursuit: When One Step Forward Seems Larger than One Step Back
Margaret C. Campbell, Caleb Warren
Mar 5Why exercise programs often do not lead to weight loss
ZeeNews.com
The Progress Bias in Goal Pursuit: When One Step Forward Seems Larger than One Step Back
Margaret C. Campbell, Caleb Warren
Mar 5The diehard fans of America's Next Top Model may be killing what they love
Things Fall Apart: The Dynamics of Brand Audience Dissipation
Marie-Agnès Parmentier, Eileen Fischer
Mar 5Un biais cognitif qui nuit à l'atteinte d'objectifs tels que maigrir ou économiser
PsychoMédia
The Progress Bias in Goal Pursuit: When One Step Forward Seems Larger than One Step Back
Margaret C. Campbell, Caleb Warren
Mar 5We feel busier when close to reaching a goal
Business Standard
Pardon the Interruption: Goal Proximity, Perceived Spare Time, and Impatience
Ji Hoon Jhang, John G. Lynch Jr.
Mar 5The diehard fans of America's Next Top Model may be killing what they love
Things Fall Apart: The Dynamics of Brand Audience Dissipation
Marie-Agnès Parmentier, Eileen Fischer
Mar 5How body language can influence success
The Express Tribune
From Firm Muscles to Firm Willpower: Understanding the Role of Embodied Cognition in Self-Regulation
Iris W. Hung, Aparna A. Labroo
Mar 5Study Says You Shop Differently When You Look Up At Product
MediaPost
The Floor Is Nearer than the Sky: How Looking Up or Down Affects Construal Level
Anneleen Van Kerckhove, Maggie Geuens, Iris Vermeir
Mar 5Easy for Parents to Unwittingly Encourage Materialism
Psych Central
Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
Marsha L. Richins, Lan Nguyen Chaplin
Mar 5Trying to lose flab? Don't overestimate yourself
Times of India
The Progress Bias in Goal Pursuit: When One Step Forward Seems Larger than One Step Back
Margaret C. Campbell, Caleb Warren
Mar 5Uncertainty Drives People to Work Harder
Psych Central
The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit
Luxi Shen, Ayelet Fishbach, Christopher K. Hsee
Mar 5Why exercise programs often do not lead to weight loss
Business Standard
The Progress Bias in Goal Pursuit: When One Step Forward Seems Larger than One Step Back
Margaret C. Campbell, Caleb Warren
Mar 4America's Next Top Model: How do fans contribute to the decline of their favorite TV shows?
Science Daily
Things Fall Apart: The Dynamics of Brand Audience Dissipation
Marie-Agnès Parmentier, Eileen Fischer
Mar 4Budget first, thank yourself later: Are realistic consumers more successful?
Science Daily
Squeezed: Coping with Constraint through Efficiency and Prioritization
Philip M. Fernbach, Christina Kan, John G. Lynch Jr.
Mar 4Devoted Fans Of Popular TV Shows Could Actually Be Contributing To Their Decline
NewsRoom America
Refashioning a Field? Connected Consumers and Institutional Dynamics in Markets
Pierre-Yann Dolbec, Eileen Fischer
Mar 4Time management: Why we feel busier when close to reaching a goal
Science Daily
Pardon the Interruption: Goal Proximity, Perceived Spare Time, and Impatience
Ji Hoon Jhang, John G. Lynch Jr.
Mar 4Launching a new brand: Is partnering with a popular brand a good idea?
Phys.Org
Riding Coattails: When Co-Branding Helps versus Hurts Less-Known Brands
Marcus Cunha Jr., Mark R. Forehand, Justin W. Angle
Mar 4Budget first, thank yourself later: Are realistic consumers more successful?
EurekAlert!
Squeezed: Coping with Constraint through Efficiency and Prioritization
Philip M. Fernbach, Christina Kan, John G. Lynch Jr.
Mar 4America's Next Top Model: How do fans contribute to the decline of their favorite TV shows?
EurekAlert!
Things Fall Apart: The Dynamics of Brand Audience Dissipation
Marie-Agnès Parmentier, Eileen Fischer
Mar 4Defined by your possessions? How loving parents unintentionally foster materialism in their children
MedicalXpress.com
Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
Marsha L. Richins, Lan Nguyen Chaplin
Mar 4Time management: Why we feel busier when close to reaching a goal
PsyPost
Pardon the Interruption: Goal Proximity, Perceived Spare Time, and Impatience
Ji Hoon Jhang, John G. Lynch Jr.
Mar 4Deciding on a purchase: Does it matter if you look up or down while shopping?
Phys.Org
The Floor Is Nearer than the Sky: How Looking Up or Down Affects Construal Level
Anneleen Van Kerckhove, Maggie Geuens, Iris Vermeir
Mar 4Deciding on a purchase: Does it matter if you look up or down while shopping?
EurekAlert!
The Floor Is Nearer than the Sky: How Looking Up or Down Affects Construal Level
Anneleen Van Kerckhove, Maggie Geuens, Iris Vermeir
Mar 4Budget first, thank yourself later: Are realistic consumers more successful?
Phys.Org
Squeezed: Coping with Constraint through Efficiency and Prioritization
Philip M. Fernbach, Christina Kan, John G. Lynch Jr.
Mar 4America's Next Top Model: How do fans contribute to the decline of their favorite TV shows?
Phys.Org
Things Fall Apart: The Dynamics of Brand Audience Dissipation
Marie-Agnès Parmentier, Eileen Fischer
Mar 4Trying to lose weight? How to avoid setting yourself up for failure
Phys.Org
The Progress Bias in Goal Pursuit: When One Step Forward Seems Larger than One Step Back
Margaret C. Campbell, Caleb Warren
Mar 4Launching a new brand: Is partnering with a popular brand a good idea?
EurekAlert!
Riding Coattails: When Co-Branding Helps versus Hurts Less-Known Brands
Marcus Cunha Jr., Mark R. Forehand, Justin W. Angle
Mar 4Time management: Why we feel busier when close to reaching a goal
EurekAlert!
Pardon the Interruption: Goal Proximity, Perceived Spare Time, and Impatience
Ji Hoon Jhang, John G. Lynch Jr.
Mar 4Defined by your possessions? How loving parents unintentionally foster materialism in their children
EurekAlert!
Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
Marsha L. Richins, Lan Nguyen Chaplin
Mar 4New (road) signs of the times?
Phys.Org
A Sign of Things to Come: Behavioral Change through Dynamic Iconography
Luca Cian, Aradhna Krishna, Ryan S. Elder
Mar 4Chance as a motivator? Uncertainty can make people work harder
EurekAlert!
The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit
Luxi Shen, Ayelet Fishbach, Christopher K. Hsee
Mar 4Trying to lose weight? How to avoid setting yourself up for failure
EurekAlert!
The Progress Bias in Goal Pursuit: When One Step Forward Seems Larger than One Step Back
Margaret C. Campbell, Caleb Warren
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Press Releases »