JCR Authors in the News

Browse and Search the Publicity Archive »
Press Releases »
Story ImageNew York
How to Get People to Stop Ignoring Traffic Signs
February 25, 2015

A lot of people die in traffic accidents — about 34,000 a year in the United States alone — and a fair number of these deaths are caused by people missing or ignoring traffic signs. So, for obvious reasons, researchers are interested in figuring out how to make signs that convey vital information more attention-grabbing. A new paper appears to have found evidence supporting a pretty straightforward tweak that could do just that.

A Sign of Things to Come: Behavioral Change through Dynamic Iconography
by Luca Cian, Aradhna Krishna, Ryan S. Elder
Story ImageThe Globe and Mail
The Rewards and Risks of Airbnb
February 25, 2015

A study in the Journal of Consumer Research, which focused on the auto-sharing Zipcar service, found that the sharing economy isn’t so much about sharing as it is about making and saving money.

Access-Based Consumption: The Case of Car Sharing
by Fleura Bardhi, Giana M. Eckhardt
Story ImageThe Telegraph
The Action-Packed Road Signs That Grab Your Attention
February 25, 2015

Road signs are hardly the most scenic examples of street furniture, but most drivers can forgive safety warnings their somewhat minimalist aesthetic. That could change following research from two US universities that found drivers react far faster to road signs depicting greater movement.

A Sign of Things to Come: Behavioral Change through Dynamic Iconography
by Luca Cian, Aradhna Krishna, Ryan S. Elder
Story ImageThe Huffington Post
Simple Change to Familiar Road Signs Might Save Countless Lives
February 24, 2015

A pedestrian is fatally struck by a motor vehicle every two hours on average in the U.S. But a new study suggests that it may be possible to cut down on that number simply by swapping out road signs featuring those familiar static-looking stick figures with signs bearing active-looking figures.

A Sign of Things to Come: Behavioral Change through Dynamic Iconography
by Luca Cian, Aradhna Krishna, Ryan S. Elder
Story ImageMarketWatch
Our Bodies, Our Sells: Beware the Bio-Marketing Revolution
February 23, 2015

Researchers have discovered that women, and especially married women, are apparently much more willing to sample new products and try new brands during the high-fertility phase of their monthly cycles. Married women chose to try 15% to 20% more products during the high-fertility phase of their cycle than during the low-fertility phase.

Playing the Field: The Effect of Fertility on Women’s Desire for Variety
by Kristina M. Durante, Ashley Rae Arsena
Story ImagePBS NewsHour
How the Michael Bay Approach to Road Signs Can Reduce Auto Accidents
February 23, 2015

How do you make drivers pay more attention to road signs? Simple: increase the action. A study published in the Journal of Consumer Research claims that if a warning sign is more dynamic — i.e., containing an image that appears to move at higher speed — there is a greater chance a driver will react more quickly to the danger it warns about.

A Sign of Things to Come: Behavioral Change through Dynamic Iconography
by Luca Cian, Aradhna Krishna, Ryan S. Elder
Story ImageFox News
Women Shop More, Seek Variety in Men When They Are Most Fertile, Study Says
February 19, 2015

A study published in the Journal of Consumer Research found that women who sought different romantic partners were also more inclined to experiment with different brands of consumer goods. Women who were married, or otherwise loyal to a romantic partner, were less inclined to seek product variety —- a finding that suggests loyalty in romance may translate to loyalty of brands.

Playing the Field: The Effect of Fertility on Women’s Desire for Variety
by Kristina M. Durante, Ashley Rae Arsena
Story ImageDaily Mail
Women Found to Buy More Things When They Are Most Fertile
February 18, 2015

A study of more than 500 women suggests that women like to buy more things when they are at their most fertile. Researchers found that their test subjects, aged between 18 and 40, sought a wider variety of items when ovulating –- an impulse that extended to their love life.

Playing the Field: The Effect of Fertility on Women’s Desire for Variety
by Kristina M. Durante, Ashley Rae Arsena
Story ImageForbes
Projecting an Image of Success May Make You Feel Like a Failure, Study Says
February 18, 2015

Whenever the way we want to see ourselves doesn’t line up with what’s actually going on in our lives, our self-image is threatened. We often try to cope by seeking out specific products or activities to repair our feelings of self-worth. However, our attempts to compensate for feelings of inadequacy could leave us feeling worse, according to a new study published in the Journal of Consumer Research.

Perils of Compensatory Consumption: Within-Domain Compensation Undermines Subsequent Self-Regulation
by Monika Lisjak, Andrea Bonezzi, Soo Kim, Derek D. Rucker
Story ImageFast Company
How to Trick Yourself into Meeting Deadlines
February 17, 2015

Serial procrastinators know one of the hardest things about getting things done is getting started. Research published in the Journal of Consumer Research shows the key to motivating yourself to start working on a task may be picking the right due date. It turns out meeting our deadlines requires changing the way we think about time.

The Categorization of Time and Its Impact on Task Initiation
by Yanping Tu, Dilip Soman
Story ImageCosmopolitan
Being Cold Makes You Want to Watch Rom-Coms, Says Science
February 13, 2015

Science is now saying that feeling cold increases your likeliness to buy tickets to see a romantic comedy. Researchers at the Journal of Consumer Research say they first thought that was because being physically cold could lead people to want to feel psychologically warm, and according to their findings, they were right.

Warm It Up With Love: The Effect of Physical Coldness on Liking of Romance Movies
by Jiewen Hong, Yacheng Sun
Story ImageTIME
7 Surprising Ways To Eat Healthy at a Restaurant
February 13, 2015

We tend to underestimate how much liquid is in short tumblers —- which is why bartenders typically pour 27 percent more alcohol into short glasses than tall ones, according to a study published in the Journal of Consumer Research. The flip side of this optical illusion: By sipping your caipirinha from a tall glass, you’ll have fewer calories without feeling deprived.

Plate Size and Color Suggestibility: The Delboeuf Illusion’s Bias on Serving and Eating Behavior
by Koert Van Ittersum, Brian Wansink
Story ImageThe Globe and Mail
Can Pharrell, Bono and Other Davos Regulars Really Change the World?
February 10, 2015

Each January hundreds of luminaries such as Pharrell Williams, Sheryl Sandberg and Angela Merkel descend on the Swiss ski resort of Davos to discuss pressing global problems at the annual meeting of the World Economic Forum. If nothing else, it makes for some entertaining press. But beyond the headlines, what does the meet-up really achieve? A lot more than you might think, according to a new study in the Journal of Consumer Research.

Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity
by Markus Giesler, Ela Veresiu
Story ImageSydney Morning Herald
Numbers Game: How Prices Get Shoppers 'Feeling Right' about a Deal
February 9, 2015

The number of cents on a price tag might have a greater influence on which product you choose to buy than the number of dollars, according to new research. Marketing researchers compared the impact of rounded and non-rounded prices, and found rounded numbers increased the chances of consumers buying a product when driven by feelings, such as a $100 camera for a summer holiday.

This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations
by Monica Wadhwa, Kuangjie Zhang
Story ImagePacific Standard
We Prefer Merlot with a Hint of Altruism
February 9, 2015

Memo to CEOs: Would you like customers to rate your company’s merchandise as superior to your competitors? Preferably without switching to better-quality, higher-cost ingredients? Newly published research suggests a simple way to do so: Make sure the corporate budget includes a generous allotment to charitable causes.

Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility
by Alexander Chernev, Sean Blair
Story ImageChicago Tribune
Complaining Is No Joke
January 31, 2015

Funny complaints contained in negative reviews on Amazon.com or Yelp tend to get more attention from other consumers, but they may not be taken seriously by businesses or lead to a sympathetic response that fixes the problem. So, if your goal is simply to vent publicly or to warn or entertain other consumers, joke away. But if you want a fix, play it straight.

Humorous Complaining
by A. Peter McGraw, Caleb Warren, Christina Kan
Story ImageYahoo! Finance
The Psychological Difference Between $12.00 and $11.67
January 30, 2015

A new study in the Journal of Consumer Research found that products that are recreational or luxurious benefit from rounded prices: Consumers were more inclined to buy a bottle of champagne when it was priced at $40.00 rather than at $39.72 or $40.28. However, for purchases that are utilitarian participants were more likely to buy at the higher non-rounded price.

This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations
by Monica Wadhwa, Kuangjie Zhang
Story ImageThe Atlantic
The Psychological Difference Between $12.00 and $11.67
January 30, 2015

A new study in the Journal of Consumer Research found that shoppers deal with pricing information differently when prices feature round numbers ("5"), as opposed to non-round ones ("4.99"). When something costs $100, consumers tend to rely on their feelings, whereas when something has an irregular price —- such as $98.67 —- consumers have to use reason to compute whether it's a good price.

This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations
by Monica Wadhwa, Kuangjie Zhang
Browse and Search the Publicity Archive »
Press Releases »
DateNews ItemArticle Mentioned
Feb 26Effective ways to use your body language
WPIX-TV 11 New York
From Firm Muscles to Firm Willpower: Understanding the Role of Embodied Cognition in Self-Regulation
Iris W. Hung, Aparna A. Labroo
Feb 24Single Boomer Women Happier Now Than When They Were 35, Survey Finds
The Huffington Post
Happiness from Ordinary and Extraordinary Experiences
Amit Bhattacharjee, Cassie Mogilner
Feb 24Action-Packed Signs Could Mean Fewer Pedestrian Accidents
Next City
A Sign of Things to Come: Behavioral Change through Dynamic Iconography
Luca Cian, Aradhna Krishna, Ryan S. Elder
Feb 23Want to get drivers' attention? Use road signs showing more action
MedicalXpress.com
A Sign of Things to Come: Behavioral Change through Dynamic Iconography
Luca Cian, Aradhna Krishna, Ryan S. Elder
Feb 23How to boost productivity at work
Times of India
Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition
Ravi Mehta, Rui (Juliet) Zhu, Amar Cheema
Feb 21Shopping, se l'ovulazione 'accende' la voglia di comprare
La Repubblica
Playing the Field: The Effect of Fertility on Women’s Desire for Variety
Kristina M. Durante, Ashley Rae Arsena
Feb 21Ovulating women may buy more things, seek more dating options
The Journal (Ireland)
Playing the Field: The Effect of Fertility on Women’s Desire for Variety
Kristina M. Durante, Ashley Rae Arsena
Feb 20Blame It on Ovulation: Women More Likely to Go on Shopping Spree during Most Fertile Days
Medical Daily
Playing the Field: The Effect of Fertility on Women’s Desire for Variety
Kristina M. Durante, Ashley Rae Arsena
Feb 19Study finds fertile women seek variety in men and consumer products
Medical News Today
Playing the Field: The Effect of Fertility on Women’s Desire for Variety
Kristina M. Durante, Ashley Rae Arsena
Feb 19Women Crave Variety During Ovulation
Psych Central
Playing the Field: The Effect of Fertility on Women’s Desire for Variety
Kristina M. Durante, Ashley Rae Arsena
Feb 19Women: Beware of Shopping While Ovulating
Mic
Playing the Field: The Effect of Fertility on Women’s Desire for Variety
Kristina M. Durante, Ashley Rae Arsena
Feb 19Tweeting About Adult Diapers? Nothing's Off Limits in Social Media Marketing
Business2Community
Balancing the Basket: The Role of Shopping Basket Composition in Embarrassment
Sean Blair, Neal J. Roese
Feb 18Women Seek Variety During Ovulation When It Comes To Purchases And Partners
Science World Report
Playing the Field: The Effect of Fertility on Women’s Desire for Variety
Kristina M. Durante, Ashley Rae Arsena
Feb 18Fertile women seek variety in men, shopping
Business Standard
Playing the Field: The Effect of Fertility on Women’s Desire for Variety
Kristina M. Durante, Ashley Rae Arsena
Feb 18How music can actually help your productivity at work
Metro News Canada
Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition
Ravi Mehta, Rui (Juliet) Zhu, Amar Cheema
Feb 16Retail therapy can backfire
WSFA NBC 12 News
Perils of Compensatory Consumption: Within-Domain Compensation Undermines Subsequent Self-Regulation
Monika Lisjak, Andrea Bonezzi, Soo Kim, Derek D. Rucker
Feb 15Retail therapy can backfire
WTOC Savannah
Perils of Compensatory Consumption: Within-Domain Compensation Undermines Subsequent Self-Regulation
Monika Lisjak, Andrea Bonezzi, Soo Kim, Derek D. Rucker
Feb 15Marketing studies can aid consumers
Dubuque Telegraph Herald
Humorous Complaining
A. Peter McGraw, Caleb Warren, Christina Kan
Feb 14Research finds fertile women seek variety in men and consumer products
MedicalXpress.com
Playing the Field: The Effect of Fertility on Women’s Desire for Variety
Kristina M. Durante, Ashley Rae Arsena
Feb 13Valentine's Day Spending Presents Couples' Conundrum
WGBH News Boston
Should Birds of a Feather Flock Together? Understanding Self-Control Decisions in Dyads
Hristina Dzhogleva, Cait Poynor Lamberton
Feb 129 Meaningful Ways to Use Body Language to Get What You Want
Reader's Digest
From Firm Muscles to Firm Willpower: Understanding the Role of Embodied Cognition in Self-Regulation
Iris W. Hung, Aparna A. Labroo
Feb 12UTSA Study: Ovulating Women More Likely to Want to Make Changes
WOAI News Radio San Antonio
Playing the Field: The Effect of Fertility on Women’s Desire for Variety
Kristina M. Durante, Ashley Rae Arsena
Feb 12UTSA Study: Ovulating Women More Likely to Want to Make Changes
WOAI News Radio San Antonio
Playing the Field: The Effect of Fertility on Women’s Desire for Variety
Kristina M. Durante, Ashley Rae Arsena
Feb 11Retail Therapy Can Backfire
Valley News Live
Perils of Compensatory Consumption: Within-Domain Compensation Undermines Subsequent Self-Regulation
Monika Lisjak, Andrea Bonezzi, Soo Kim, Derek D. Rucker
Feb 10Study finds that retail therapy can backfire, hurt in long run
ABC 7 News San Francisco
Perils of Compensatory Consumption: Within-Domain Compensation Undermines Subsequent Self-Regulation
Monika Lisjak, Andrea Bonezzi, Soo Kim, Derek D. Rucker
Feb 10Retail Therapy Can Backfire
KFDX
Perils of Compensatory Consumption: Within-Domain Compensation Undermines Subsequent Self-Regulation
Monika Lisjak, Andrea Bonezzi, Soo Kim, Derek D. Rucker
Feb 9Retail therapy can backfire
Investor's Business Daily
Perils of Compensatory Consumption: Within-Domain Compensation Undermines Subsequent Self-Regulation
Monika Lisjak, Andrea Bonezzi, Soo Kim, Derek D. Rucker
Feb 9Numbers game: How prices get shoppers 'feeling right' about a deal
The Age
This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations
Monica Wadhwa, Kuangjie Zhang
Feb 8Focus, plan, and go for the goal
Livemint.com
Too Much of a Good Thing: The Benefits of Implementation Intentions Depend on the Number of Goals
Amy N. Dalton, Stephen A. Spiller
Feb 6Spending Smart: Control your spending by understanding marketing tactics
Salina Journal
Humorous Complaining
A. Peter McGraw, Caleb Warren, Christina Kan
Feb 6Spending Smart: Control your spending by understanding marketing tactics
Madison.com
Perils of Compensatory Consumption: Within-Domain Compensation Undermines Subsequent Self-Regulation
Monika Lisjak, Andrea Bonezzi, Soo Kim, Derek D. Rucker
Feb 3It Makes Cents
The Dish
This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations
Monica Wadhwa, Kuangjie Zhang
Jan 30Don't want materialistic children? Avoid these parenting tactics
KTAR News Phoenix
Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
Marsha L. Richins, Lan Nguyen Chaplin
Browse and Search the Publicity Archive »
Press Releases »