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Story ImageThe Huffington Post
What It Takes to Banish Bad Money Habits
November 25, 2014

In a study published in the Journal of Consumer Research, researchers found that people are less likely to spend money when using a larger denomination, like a $20 bill, than if they had 20 $1 bills. Why? To participants, it seemed like larger bills would be harder to replace than smaller ones.

The Denomination Effect
by Priya Raghubir and Joydeep Srivastava
Story ImageThe Huffington Post
11 Ways To Snack Smarter
November 17, 2014

The size of your utensils could have an impact on how much you eat. According to a Journal of Consumer Research study, restaurant-goers who ate from a full plate with really big forks (20 percent bigger than a normal fork you’d find at a restaurant) ate less food and left more on their plates, compared with people eating with really small forks.

The Influence of Bite Size on Quantity of Food Consumed: A Field Study
by Arul Mishra, Himanshu Mishra, Tamara M. Masters
Story ImageThe Week
7 Overlooked Thanksgiving Rituals, According to Sociologists
November 13, 2014

The carving of the turkey, the saying of the grace, the watching of the football. If a Martian anthropology student asked us to name some cultural rites of Thanksgiving, these would be the first few to come to mind. But students of anthropology know that a society is not always the best judge of its own customs.

"We Gather Together": Consumption Rituals of Thanksgiving Day
by Melanie Wallendorf, Eric J. Arnould
Story ImageKnowledge@Wharton
Why Time — Not Money — Is the Key to Happiness
November 12, 2014

It’s the lament voiced by many a post-grad: When did the ideal Friday night become a full Netflix queue and a bowl of popcorn shared between friends rather than hours of club hopping? But this shift in priorities is no reason to fret — it’s merely evidence of how people’s definition of happiness changes as they become older.

Happiness from Ordinary and Extraordinary Experiences
by Amit Bhattacharjee, Cassie Mogilner
Story ImageBoston Globe
$0.99, The Rationalist’s Price
November 9, 2014

The 99-cent store might be fine for practical necessities, but it seems consumers would rather spend an even dollar when they’re buying with their hearts. That’s the lesson from a series of experiments on how people react to round-number prices for products with different purposes.

This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations
by Monica Wadhwa, Kuangjie Zhang
Story ImageThe Huffington Post
Zombie Brands: The Science Behind Undead Market Icons
November 1, 2014

Why is Titanic such a bewitching brand, despite its sad origin story as the "unsinkable" steamship that sank in its maiden voyage? According to a recent study in the Journal of Consumer Research, the key to unlocking this branding mystery lies first and foremost in the story's ambiguity.

Titanic: Consuming the Myths and Meanings of an Ambiguous Brand
by Stephen Brown, Pierre McDonagh, Clifford J. Shultz, II
Story ImageChicago Tribune
Smart Solutions: How to Avoid Impulse Buying
October 31, 2014

A study in the Journal of Consumer Research suggests that distorting memories of indulgence may lead to indulging more in the future. Researchers investigated the possibility that individuals may distort memories of past behavior in order to allow for indulgence in the present. In other words, people may trick themselves into thinking something like, "I've been good on my diet lately, so I can have this piece of cake."

Licensing Indulgence in the Present by Distorting Memories of Past Behavior
by Frank May, Caglar Irmak
Story ImageFast Company Co.Design
Read About How Hotels Get You To Reuse Towels. Everyone's Doing It.
October 30, 2014

Signs that draw on our concern for the environment, are good motivators. But new and old evidence alike suggests that signs drawing on our sense of social norms, telling us just how many other people in our same position reused a towel or a linen, are better ones.

A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels
by Noah J. Goldstein, Robert B. Cialdini, Vladas Griskevicius
Story ImageThe Huffington Post
Apple Pay, CurrentC, and the Normalization of Credit/Debt
October 28, 2014

With upwards of 522 million Visa cards and 551 million MasterCards in circulation in 2013, Visa and MasterCard have created an infrastructural monopoly. This hegemony has contributed to what consumer researchers call "the normalization of credit/debt" among American middle class consumers.

Living U.S. Capitalism: The Normalization of Credit/Debt
by Lisa Peñaloza, Michelle Barnhart
Story ImageArs Technica
Get Ordered to Eat a Brownie, and You'll Feel Good about It
October 25, 2014

Normally, people do not enjoy being forced to do something. People also do not enjoy the guilt that comes with doing something that is bad for them. Surprisingly, these two wrongs seem to make a right: when people are compelled to engage in vices, they feel better than when they freely choose the vice for themselves.

Forced to Be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality
by Fangyuan Chen, Jaideep Sengupta
Story ImageForbes
The Key to Long-Term Success: Explore Explanations without Creating Excuses
October 24, 2014

A study in the Journal of Consumer Research found that shirking responsibility temporarily relieves feelings of shame, guilt, and fear. When people justified their behavior by saying they were “forced” to indulge in guilty pleasures, they experienced fewer negative emotions.

Forced to Be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality
by Fangyuan Chen, Jaideep Sengupta
Story ImageTODAY
Just a Bite: Why Sharing Your Cake Makes You Feel Better
October 22, 2014

Want to feel better about eating that luscious piece of chocolate cake? Here’s one way to make it guilt-free: Have a friend invite you to share it. That’s because we don’t feel guilt or regret about diet-busting choices when someone else takes the initiative, researchers reported in a study published in The Journal of Consumer Research.

Forced to Be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality
by Fangyuan Chen, Jaideep Sengupta
Story ImageTIME
Three Ways to Fast-Track Your Savings
October 22, 2014

Happiness doesn’t require as much spending as you might think. A recent Journal of Consumer Research study found that younger people most enjoyed extraordinary experiences, such as big trips abroad. But older adults found just as much happiness in everyday ones. So for now book dinners with family and friends, hit a museum, plan a vacation to a national park — and pocket the savings.

Happiness from Ordinary and Extraordinary Experiences
by Amit Bhattacharjee, Cassie Mogilner
Story ImageInc.
The Most Motivating Rewards Are the Ones That Aren't Guaranteed
October 20, 2014

Ever get a knot in your stomach right before you open a present? It's exciting--you don't know what you're about to receive. Some people live for those kinds of surprises, especially when it comes to rewards. A study in the Journal of Consumer Research found uncertainty can be highly motivating. In fact, people will often choose an uncertain reward over a certain one.

The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit
by Luxi Shen, Ayelet Fishbach, Christopher K. Hsee
Story ImageThe Huffington Post
Why Brandy Melville Should Listen to Its Plus-Size Fans
October 18, 2014

A recent study in the Journal of Consumer Research shows how frustrated consumers who are excluded by mainstream fashion markets combat entrenched fashion norms and institutions. Bloggers in the Fatosphere denounce the weight-loss industry, question the rhetoric of obesity as an epidemic and advocate the view that there can be 'health at every size.'

Frustrated Fatshionistas: An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets
by Daiane Scaraboto, Eileen Fischer
Story ImageThe Wall Street Journal
The Allure of Uncertainty
October 17, 2014

It’s common wisdom that people dislike uncertainty, but they go on courting mates, having children, starting businesses and buying lottery tickets. Are these efforts all about the hoped-for reward? Or is there something especially compelling when the payoff isn’t a sure thing? The answer could be particularly valuable to marketers who design reward programs to increase sales and customer loyalty.

The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit
by Luxi Shen, Ayelet Fishbach, Christopher K. Hsee
Story ImageForbes
Five Scientific Reasons You Should Choose Your Friends Carefully
October 17, 2014

A study in the Journal of Consumer Research found that friends often bond by providing one another with moral support to resist a temptation. However, friends also commonly conspire together to enjoy indulgences. When it came to resisting temptations sometimes friends were more likely to become partners in crime as they decided to indulge together.

(Im)moral Support: The Social Outcomes of Parallel Self-Control Decisions
by Michael L. Lowe, Kelly L. Haws
Story ImageYahoo! Finance
Why People Love Costco-Sized Portions
October 17, 2014

A study in the Journal of Consumer Research found that consumers seek out more variety when a store sells products individually, versus in bulk. But shoppers' predilection for large quantities of a single product is strong enough to make them buy more than if the products were sold individually.

The Offer Framing Effect: Choosing Single versus Bundled Offerings Affects Variety Seeking
by Mauricio Mittelman, Eduardo B. Andrade, Amitava Chattopadhyay, C. Miguel Brendl
Story ImageTIME
Here's How to Save Hundreds on Groceries
October 17, 2014

A study in the Journal of Consumer Research found that consumers are likely to spend more if their appetites have been stimulated beforehand. That’s probably why baked goods and rotisserie chickens are placed by store entrances.

The Effects of Appetitive Stimuli on Out-of-Domain Consumption Impatience
by Xiuping Li
Story ImageThe Atlantic
Why People Love Costco-Sized Portions
October 17, 2014

Consumers seek out more variety when a store sells products individually, versus in bulk. This might play into a psychological edge that Costco, with its humongous bundles of single products, has over its retail competition: Shoppers' predilection for large quantities of a single product is strong enough to make them buy more than if the products were sold individually.

The Offer Framing Effect: Choosing Single versus Bundled Offerings Affects Variety Seeking
by Mauricio Mittelman, Eduardo B. Andrade, Amitava Chattopadhyay, C. Miguel Brendl
Story ImageFox Business
Why Flashy Product Launches Often Backfire
October 16, 2014

When unveiling a new product, sometimes less is more, new research suggests. While many businesses try to dazzle consumers with various bells and whistles when launching new products, that type of flashy strategy can often backfire and end up hurting sales, a study recently published in the Journal of Consumer Research found. This is especially true of highly innovative or cutting-edge products.

The Role of Arousal in Congruity-Based Product Evaluation
by Theodore J. Noseworthy, Fabrizio Di Muro, Kyle B. Murray
Story ImageThe Consumerist
The Costco Effect: Science Says We Choose Less Variety When Buying in Bulk
October 16, 2014

When you go to a convenience store to grab a few cold drinks and some snacks, you’re probably going to make different shopping choices than you would at the supermarket or warehouse store. And a new study claims that we tend to go for more variety when we’re not buying in bulk — even if the bulk packages offer variety.

The Offer Framing Effect: Choosing Single versus Bundled Offerings Affects Variety Seeking
by Mauricio Mittelman, Eduardo B. Andrade, Amitava Chattopadhyay, C. Miguel Brendl
Story ImagePsychology Today
The Price Feels Right
October 15, 2014

New research in the Journal of Consumer Research, shows that products with rounded prices (e.g., $30.00) are evaluated more favorably if a consumer’s purchase decision is driven by feelings. Products with non-rounded prices (e.g. $31.20) are evaluated more favorably if the decision is driven by cognition (rational thought).

This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations
by Monica Wadhwa, Kuangjie Zhang
Story ImageNew York
You'll Betray Your Favorite Brand Pretty Easily
October 15, 2014

Think of some of your favorite brands. Cell phones. Cereals. Fast-food restaurants. You probably have a deeper relationship with these brands than you'd like to admit, but what would happen if they were suddenly unavailable? A new study in the Journal of Consumer Research suggests you'd probably shrug and move on to an alternative. Sorry, favorite brand!

How Nonconsumption Shapes Desire
by Xianchi Dai, Ayelet Fishbach
Story Image
Why Eating with Other People Makes Us Fat
October 14, 2014

It is so hard not to be affected by what others choose to eat. An experiment published in the Journal of Consumer Research found that, when presented with two types of crackers, people will be drawn to the same ones as a colleague they’re talking to.

Of Chameleons and Consumption: The Impact of Mimicry on Choice and Preferences
by Robin J. Tanner, Rosellina Ferraro, Tanya L. Chartrand, James R. Bettman, Rick Van Baaren
Story ImagePsychology Today
Do We All Need a Dream Vacation?
October 9, 2014

We expend so much of ourselves on trips and other extraordinary experiences because there is such great joy potential there, and we want to seize all of it. But a new study suggests that the happiness value of our extraordinary experiences may be matched by the happiness value of our ordinary experiences.

Happiness from Ordinary and Extraordinary Experiences
by Amit Bhattacharjee, Cassie Mogilner
Story ImageBloomberg Businessweek
Why Shoppers Don't Want to Buy Products That Were Made More Green
October 9, 2014

Everyone likes doing their bit to help out the environment, right? Not always: consumers are less likely to buy a “green” product if they believe its benefit to the environment was the result of an intentional change, rather than an added side benefit, new research appearing in the Journal of Consumer Research says.

When Going Green Backfires: How Firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements
by George E. Newman, Margarita Gorlin, Ravi Dhar
Story ImageThe Huffington Post
Tesla's Chief Driver of Success: Masculinity
October 7, 2014

Beautiful product design and sustainable business vision may be common ways to explain Tesla. But they only distract from Tesla's real driver of success: the enduring quest for heroic masculinity.

Man-of-Action Heroes: The Pursuit of Heroic Masculinity in Everyday Consumption
by Douglas B. Holt, Craig J. Thompson
Story ImageThe Atlantic
Dining Companion Size Influences Portion Size
October 6, 2014

Many factors influence how much one eats at meals and in between—dim versus bright lighting, background music, boredom, plate size, whether the food is served buffet-style or a la carte, and the list goes on. Now it turns out even the physical appearance of your dining companions can play a role in what—and how much—you eat.

Seeing Is Eating: How and When Activation of a Negative Stereotype Increases Stereotype-Conducive Behavior
by Margaret C. Campbell, Gina S. Mohr
Story ImageThe Economist
Meeting Deadlines Future, Imperfect and Tense
October 3, 2014

If you want something done, the saying goes, give it to a busy person. It is an odd guarantor of hitting deadlines. But a paper recently published in the Journal of Consumer Research suggests it may, in fact, be true—as long as the busy person conceptualises the deadline in the right way.

The Categorization of Time and Its Impact on Task Initiation
by Yanping Tu, Dilip Soman
Story ImageNPR
Your Fellow Diners' Size May Affect How Much You Eat
October 2, 2014

Your dining companion may have more influence over your eating habits than you realize. New research suggests that dining with an overweight companion may make us more likely to eat more unhealthful food. But this is only one of many factors that influence people to eat certain ways that they're not even aware of. Even the size of your dinner plate or the type of utensils you use can influence how much you eat and how you perceive the flavor of food.

Plate Size and Color Suggestibility: The Delboeuf Illusion’s Bias on Serving and Eating Behavior
by Koert Van Ittersum, Brian Wansink
Story ImageNew York Times
Overly Aggressive Pitches Can Put Off Consumers
September 27, 2014

People like to associate with brands that reflect how they see themselves. That’s an axiom of advertising. And so we have slogans telling us that “Choosy Moms Choose Jif.” Or, “If you call yourself a sports fan, you gotta have DirecTV!” But a study published in the Journal of Consumer Research says ads like these can backfire.

When Identity Marketing Backfires: Consumer Agency in Identity Expression
by Amit Bhattacharjee, Jonah Berger, Geeta Menon
Browse and Search the Publicity Archive »
Press Releases »
DateNews ItemArticle Mentioned
Nov 21Urge to give thanks common across cultures, religions
Waterloo Cedar Falls Courier
"We Gather Together": Consumption Rituals of Thanksgiving Day
Melanie Wallendorf, Eric J. Arnould
Nov 20How to successfully use shame and guilt in advertising
Start Your Business
Emotions Shape Decisions through Construal Level: The Case of Guilt and Shame
DaHee Han, Adam Duhachek, Nidhi Agrawal
Nov 18How to successfully use shame and guilt in advertising
Bdaily
Emotions Shape Decisions through Construal Level: The Case of Guilt and Shame
DaHee Han, Adam Duhachek, Nidhi Agrawal
Nov 17Your Brain On: A Calorie Count
Shape Magazine
How and When Grouping Low-Calorie Options Reduces the Benefits of Providing Dish-Specific Calorie Information
Jeffrey R. Parker, Donald R. Lehmann
Nov 15Why people risk more money for uncertain rewards
ANI News
The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit
Luxi Shen, Ayelet Fishbach, Christopher K. Hsee
Nov 14The Psychology, Fan Science Behind Nostalgia-Fueled CONVERGENCE & SECRET WARS
Newsarama
Nostalgia: The Gift That Keeps on Giving
Xinyue Zhou, Tim Wildschut, Constantine Sedikides, Kan Shi, Cong Feng
Nov 14Millennials Checked Out on Using Cash
NerdWallet
Do Payment Mechanisms Change the Way Consumers Perceive Products?
Promothesh Chatterjee, Randall L. Rose
Nov 13Do Movember and other charity campaigns really help raise awareness?
Medical News Today
The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action
Kirk Kristofferson, Katherine White, John Peloza
Nov 12Fires of the Past: Surrendering to the Warm Embrace of Nostalgia
SF Weekly
Nostalgia Weakens the Desire for Money
Jannine D. Lasaleta, Constantine Sedikides, Kathleen D. Vohs
Nov 11Eat Your Fave Holiday Treats Without Gaining Weight
Fitness Magazine
Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation
Dipayan Biswas, Courtney Szocs, Aradhna Krishna, Donald R. Lehmann
Nov 8Game is 'one big advertisement'
NZ Herald
How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood
Paul M. Connell, Merrie Brucks, Jesper H. Nielsen
Nov 7The accidental environmentalist
Yale Alumni Magazine
When Going Green Backfires: How Firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements
George E. Newman, Margarita Gorlin, Ravi Dhar
Nov 5No one's counting the calories
Spiked
The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions
Pierre Chandon, Brian Wansink
Nov 2Want to experience happiness? Then CHOOSE to be happy!
The Raw Food World News
Happiness from Ordinary and Extraordinary Experiences
Amit Bhattacharjee, Cassie Mogilner
Oct 31Morris the cat relaunches his career
ConsumerAffairs.com
Nostalgia Weakens the Desire for Money
Jannine D. Lasaleta, Constantine Sedikides, Kathleen D. Vohs
Oct 31Why do some of us love to be scared?
Philly.com
On the Consumption of Negative Feelings
Eduardo B. Andrade, Joel B. Cohen
Oct 30Fear-based marketing: Can 'scary' translate into sales?
Yahoo! Finance Canada
The Impact of Fear on Emotional Brand Attachment
Lea Dunn, JoAndrea Hoegg
Oct 30Cash Or Cards This Christmas?
The Street
Do Payment Mechanisms Change the Way Consumers Perceive Products?
Promothesh Chatterjee, Randall L. Rose
Oct 29Porquê Repetir Experiências?
IGN Portugal
The Temporal and Focal Dynamics of Volitional Reconsumption: A Phenomenological Investigation of Repeated Hedonic Experiences
Cristel Antonia Russell, Sidney J. Levy
Oct 29Sexually explicit ads make men less charitable
Castleford Media
The Effects of Heightened Physiological Needs on Perception of Psychological Connectedness
Xiuping Li, Meng Zhang
Oct 28Why shoppers do what they do at the store
The Hub Magazine
The Power of Strangers: The Effect of Incidental Consumer Brand Encounters on Brand Choice
Rosellina Ferraro, James R. Bettman, Tanya L. Chartrand
Oct 28Does limited supply promote brand loyalty or brand switching? - Foodprocessing
FoodProcessing Australia
How Nonconsumption Shapes Desire
Xianchi Dai, Ayelet Fishbach
Oct 28Just a bite: Why sharing your cake makes you feel better
KVOA-4 News Tucson
Forced to Be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality
Fangyuan Chen, Jaideep Sengupta
Oct 24Nostalgia Activates Parts Of The Brain For Better Mental Performance
Medical Daily
Nostalgia: The Gift That Keeps on Giving
Xinyue Zhou, Tim Wildschut, Constantine Sedikides, Kan Shi, Cong Feng
Oct 23Horror film reboots continue to be successful
Daily Nebraskan
On the Consumption of Negative Feelings
Eduardo B. Andrade, Joel B. Cohen
Oct 23Psychologist explores how meaningfulness cultivates well-being
MedicalXpress.com
How Happiness Affects Choice
Cassie Mogilner, Jennifer Aaker, Sepandar D. Kamvar
Oct 22Stanford psychologist explores how meaningfulness cultivates well-being
Stanford Report
How Happiness Affects Choice
Cassie Mogilner, Jennifer Aaker, Sepandar D. Kamvar
Oct 2010 Ways To Create Contagious Content for Your Social Media Marketing
Yahoo! Small Business Advisor
When, Why, and How Controversy Causes Conversation
Zoey Chen, Jonah Berger
Oct 18Self-confidence supercedes suits
The Foreigner (Norway)
The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity
Silvia Bellezza, Francesca Gino, Anat Keinan
Oct 18Brand loyalty: What happens when our favorite products are unavailable?
Medical News Today
How Nonconsumption Shapes Desire
Xianchi Dai, Ayelet Fishbach
Oct 16Forced to be bad: When eating that chocolate cake is 'not our fault'?
Medical News Today
Forced to Be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality
Fangyuan Chen, Jaideep Sengupta
Oct 16How consumers respond to guilt and shame
Vancouver Desi
Emotions Shape Decisions through Construal Level: The Case of Guilt and Shame
DaHee Han, Adam Duhachek, Nidhi Agrawal
Oct 15How friends make you fat
The Health Site
Forced to Be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality
Fangyuan Chen, Jaideep Sengupta
Oct 15How friends can make you 'fat'
Business Standard
Forced to Be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality
Fangyuan Chen, Jaideep Sengupta
Oct 15How guilt and shame can stop you from gorging on sinful treats
Business Standard
Emotions Shape Decisions through Construal Level: The Case of Guilt and Shame
DaHee Han, Adam Duhachek, Nidhi Agrawal
Oct 15People switch to 'good replacements' if their favorite brands are unavailable
Business Standard
How Nonconsumption Shapes Desire
Xianchi Dai, Ayelet Fishbach
Oct 15Why Flashy Product Launches Often Backfire
Business News Daily
The Role of Arousal in Congruity-Based Product Evaluation
Theodore J. Noseworthy, Fabrizio Di Muro, Kyle B. Murray
Oct 15What Shame & Guilt Can Do To Your Wallet
Refinery29
Emotions Shape Decisions through Construal Level: The Case of Guilt and Shame
DaHee Han, Adam Duhachek, Nidhi Agrawal
Oct 15Stereotypes Aren't Everything In The Business World, Study Finds
Science World Report
The Effects of Country-Related Affect on Product Evaluations
Cathy Yi Chen, Pragya Mathur, Durairaj Maheswaran
Oct 15Why eating with other people makes us fat - HITC
HITC (Here Is The City)
Of Chameleons and Consumption: The Impact of Mimicry on Choice and Preferences
Robin J. Tanner, Rosellina Ferraro, Tanya L. Chartrand, James R. Bettman, Rick Van Baaren
Oct 15How friends can make you 'fat'
The Tribune
Forced to Be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality
Fangyuan Chen, Jaideep Sengupta
Oct 15Well-made products can trump country bias
Daijiworld.com
The Effects of Country-Related Affect on Product Evaluations
Cathy Yi Chen, Pragya Mathur, Durairaj Maheswaran
Oct 15Eating Junk Food May Be A Matter Of Permission, Not Crumbling Will Power
Medical Daily
Forced to Be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality
Fangyuan Chen, Jaideep Sengupta
Oct 15Emotional Mindset Can Impact Consumer Decisions
Psych Central
Emotions Shape Decisions through Construal Level: The Case of Guilt and Shame
DaHee Han, Adam Duhachek, Nidhi Agrawal
Oct 15The Costco Effect: Do Consumers Buy Less Variety At Bigger Stores?
Eurasia Review
The Offer Framing Effect: Choosing Single versus Bundled Offerings Affects Variety Seeking
Mauricio Mittelman, Eduardo B. Andrade, Amitava Chattopadhyay, C. Miguel Brendl
Oct 14Uncertain reward more motivating than sure thing, study finds
Science Daily
The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit
Luxi Shen, Ayelet Fishbach, Christopher K. Hsee
Oct 14Feeling guilty or ashamed? Think about your emotions before you shop
Science Daily
Emotions Shape Decisions through Construal Level: The Case of Guilt and Shame
DaHee Han, Adam Duhachek, Nidhi Agrawal
Oct 14Brand loyalty: What happens when our favorite products are unavailable?
Science Daily
How Nonconsumption Shapes Desire
Xianchi Dai, Ayelet Fishbach
Oct 14Forced to be bad: Consumers happier when someone else decides they can indulge
Science Daily
Forced to Be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality
Fangyuan Chen, Jaideep Sengupta
Oct 14The Costco effect: Do consumers buy less variety at bigger stores?
Science Daily
The Offer Framing Effect: Choosing Single versus Bundled Offerings Affects Variety Seeking
Mauricio Mittelman, Eduardo B. Andrade, Amitava Chattopadhyay, C. Miguel Brendl
Oct 14Country of origin: Are negative stereotypes always bad for business?
Science Daily
The Effects of Country-Related Affect on Product Evaluations
Cathy Yi Chen, Pragya Mathur, Durairaj Maheswaran
Oct 14Marketing an innovative new product? An exciting product launch could hurt sales
Science Daily
The Role of Arousal in Congruity-Based Product Evaluation
Theodore J. Noseworthy, Fabrizio Di Muro, Kyle B. Murray
Oct 14Country of origin: Are negative stereotypes always bad for business?
Phys.Org
The Effects of Country-Related Affect on Product Evaluations
Cathy Yi Chen, Pragya Mathur, Durairaj Maheswaran
Oct 14Country of origin: Are negative stereotypes always bad for business?
Science Codex
The Effects of Country-Related Affect on Product Evaluations
Cathy Yi Chen, Pragya Mathur, Durairaj Maheswaran
Oct 14Brand loyalty: What happens when our favorite products are unavailable?
Phys.Org
How Nonconsumption Shapes Desire
Xianchi Dai, Ayelet Fishbach
Oct 14Feeling guilty or ashamed? Think about your emotions before you shop
Phys.Org
Emotions Shape Decisions through Construal Level: The Case of Guilt and Shame
DaHee Han, Adam Duhachek, Nidhi Agrawal
Oct 14The 'Motivating-Uncertainty Effect': Why Unclear Rewards Make Us Work Harder Than Those Set In Stone
Medical Daily
The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit
Luxi Shen, Ayelet Fishbach, Christopher K. Hsee
Oct 14Uncertain reward more motivating than sure thing, study finds
MedicalXpress.com
The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit
Luxi Shen, Ayelet Fishbach, Christopher K. Hsee
Oct 14Marketing an innovative new product? An exciting product launch could hurt sales
Phys.Org
The Role of Arousal in Congruity-Based Product Evaluation
Theodore J. Noseworthy, Fabrizio Di Muro, Kyle B. Murray
Oct 14Forced to be bad: When eating that chocolate cake is 'not our fault'?
Phys.Org
Forced to Be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality
Fangyuan Chen, Jaideep Sengupta
Oct 14The Costco effect: Do consumers buy less variety at bigger stores?
Phys.Org
The Offer Framing Effect: Choosing Single versus Bundled Offerings Affects Variety Seeking
Mauricio Mittelman, Eduardo B. Andrade, Amitava Chattopadhyay, C. Miguel Brendl
Oct 14The Costco effect: Do consumers buy less variety at bigger stores?
EurekAlert!
The Offer Framing Effect: Choosing Single versus Bundled Offerings Affects Variety Seeking
Mauricio Mittelman, Eduardo B. Andrade, Amitava Chattopadhyay, C. Miguel Brendl
Oct 14Marketing an innovative new product? An exciting product launch could hurt sales
EurekAlert!
The Role of Arousal in Congruity-Based Product Evaluation
Theodore J. Noseworthy, Fabrizio Di Muro, Kyle B. Murray
Oct 14Forced to be bad: When eating that chocolate cake is 'not our fault'?
Science Codex
Forced to Be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality
Fangyuan Chen, Jaideep Sengupta
Oct 14Feeling guilty or ashamed? Think about your emotions before you shop
EurekAlert!
Emotions Shape Decisions through Construal Level: The Case of Guilt and Shame
DaHee Han, Adam Duhachek, Nidhi Agrawal
Oct 14Brand loyalty: What happens when our favorite products are unavailable?
EurekAlert!
How Nonconsumption Shapes Desire
Xianchi Dai, Ayelet Fishbach
Oct 14Forced to be bad: When eating that chocolate cake is 'not our fault'?
EurekAlert!
Forced to Be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality
Fangyuan Chen, Jaideep Sengupta
Oct 14Country of origin: Are negative stereotypes always bad for business?
EurekAlert!
The Effects of Country-Related Affect on Product Evaluations
Cathy Yi Chen, Pragya Mathur, Durairaj Maheswaran
Oct 12For retirees, simple pleasures come cheap
Tampa Bay Times
Happiness from Ordinary and Extraordinary Experiences
Amit Bhattacharjee, Cassie Mogilner
Oct 10Americans love an underdog, and they seriously love the Royals
Fresno Bee
The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography
Neeru Paharia, Anat Keinan, Jill Avery, Juliet B. Schor
Oct 10Americans Are Nuts for Royal Blue
Hispanic Business
The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography
Neeru Paharia, Anat Keinan, Jill Avery, Juliet B. Schor
Oct 10Americans love an underdog, and they seriously love the Royals
The Charlotte Observer
The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography
Neeru Paharia, Anat Keinan, Jill Avery, Juliet B. Schor
Oct 10Americans love an underdog, and they seriously love the Royals
The Sacramento Bee
The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography
Neeru Paharia, Anat Keinan, Jill Avery, Juliet B. Schor
Oct 10Americans love an underdog, and they seriously love the Royals
The State (Columbia, SC)
The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography
Neeru Paharia, Anat Keinan, Jill Avery, Juliet B. Schor
Oct 10Americans love an underdog, and they seriously love the Royals
Fresno Bee
The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography
Neeru Paharia, Anat Keinan, Jill Avery, Juliet B. Schor
Oct 9Americans love an underdog, and they seriously love the Royals
The Kansas City Star
The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography
Neeru Paharia, Anat Keinan, Jill Avery, Juliet B. Schor
Oct 9The Key to Changing Individual Health Behaviors: Change the Environments That Give Rise to Them
Harvard Public Health Review
Plate Size and Color Suggestibility: The Delboeuf Illusion’s Bias on Serving and Eating Behavior
Koert Van Ittersum, Brian Wansink
Oct 8Feeling Lucky? Many Loyal Consumers Do, Despite the Facts
Newswise
Lucky Loyalty: The Effect of Consumer Effort on Predictions of Randomly Determined Marketing Outcomes
Rebecca Walker Reczek, Kelly L. Haws, Christopher A. Summers
Oct 8Feeling lucky? Many loyal consumers do, despite the facts
Vanderbilt University Research News
Lucky Loyalty: The Effect of Consumer Effort on Predictions of Randomly Determined Marketing Outcomes
Rebecca Walker Reczek, Kelly L. Haws, Christopher A. Summers
Oct 5Can Eating With An Overweight Person Affect Your Eating Habits?
KDramaStars
Seeing Is Eating: How and When Activation of a Negative Stereotype Increases Stereotype-Conducive Behavior
Margaret C. Campbell, Gina S. Mohr
Oct 5The size of your dining companion can influence what (and how much) you eat
Quartz
Seeing Is Eating: How and When Activation of a Negative Stereotype Increases Stereotype-Conducive Behavior
Margaret C. Campbell, Gina S. Mohr
Oct 2Robin Soster, University of Arkansas – The Bottom Dollar Effect
The Academic Minute
The Bottom Dollar Effect: The Influence of Spending to Zero on Pain of Payment and Satisfaction
Robin L. Soster, Andrew D. Gershoff, William O. Bearden
Oct 1Suivre la «cafétiquette»
Métro Montréal
Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition
Ravi Mehta, Rui (Juliet) Zhu, Amar Cheema
Oct 1When Going Green Backfires
MediaPost
When Going Green Backfires: How Firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements
George E. Newman, Margarita Gorlin, Ravi Dhar
Sep 29Study Finds We're All Masochists Who Like Store Clerks To Treat Us Badly
Details
Should the Devil Sell Prada? Retail Rejection Increases Aspiring Consumers' Desire for the Brand
Morgan K. Ward, Darren W. Dahl
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