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Story ImageThe Huffington Post
5 Surprising Ways Your Friends Influence You, Backed by Science
April 14, 2015

When people lack adequate social interaction, they're more likely to take bigger risks with money, according to a study published in the Journal of Consumer Research. Researchers discovered people who feel lonely or rejected were most likely to take the biggest financial risks.

Show Me the Honey! Effects of Social Exclusion on Financial Risk-Taking
by Rod Duclos, Echo Wen Wan, Yuwei Jiang
Story ImageTIME
9 Ways to Trick Yourself Into Getting Rich
April 13, 2015

You save more when you feel powerful, even when it’s for a quirky reason. A study in the Journal of Consumer Research found that people who had just answered questions while sitting in a tall chair were more likely to save money than those on a low ottoman. A practical takeaway: Consider reserving your major financial chores for “up” days when you are feeling in command.

Money in the Bank: Feeling Powerful Increases Saving
by Emily N. Garbinsky, Anne-Kathrin Klesse, Jennifer L. Aaker
Story ImagePsychology Today
5 Scientific Reasons to Choose Your Friends Wisely
April 10, 2015

A study in the Journal of Consumer Research found that friends often bond by providing one another with moral support to resist a temptation. However, friends also commonly conspire together to enjoy indulgences. Researchers discovered that when it came to resisting temptations—like eating chocolate—sometimes friends were more likely to become partners in crime as they decided to indulge together.

(Im)moral Support: The Social Outcomes of Parallel Self-Control Decisions
by Michael L. Lowe, Kelly L. Haws
Story ImageCityLab
To Save Lives, Shake Up Traffic Signs
April 8, 2015

Getting accustomed to signs that figuratively spell “danger” could lead to actual danger, and even death. A new study in the Journal of Consumer Research takes a look at whether different sorts of signs—specifically, those depicting movement—do a better job of forcing drivers to pay attention to the road.

A Sign of Things to Come: Behavioral Change through Dynamic Iconography
by Luca Cian, Aradhna Krishna, Ryan S. Elder
Story ImageThe Globe and Mail
Is Meat Male? Our Perceptions of Food and Gender
April 7, 2015

A paper published in the Journal of Consumer Research examined cultural and gender associations with meat. They asked people to free-associate about the maleness or femaleness of a range of foods. Turns out, medium-rare steaks, hamburger and beef chili are found to be most male. Sushi, chocolate, chicken salad and peaches are most female.

Is Meat Male? A Quantitative Multimethod Framework to Establish Metaphoric Relationships
by Paul Rozin, Julia M. Hormes, Myles S. Faith, Brian Wansink
Story ImageMedium
Can’t Kick a Bad Habit? You’re Probably Doing It Wrong
April 3, 2015

Recent research reveals why looking at our behaviors can have a profound impact. A study published in the Journal of Consumer Research tested the words people use when confronting temptation. The study authors believe saying “I don’t” rather than “I can’t” provides greater psychological empowerment.

“I Don’t” versus “I Can’t”: When Empowered Refusal Motivates Goal-Directed Behavior
by Vanessa M. Patrick, Henrik Hagtvedt
Story ImageMen's Journal
The Real Reason You Can’t Lose Those Last Five Pounds
April 3, 2015

If you can't seem to shave off those last ten pounds in your weight loss goal, marketing researchers might have an idea why: You could be overestimating your progress and underestimating the weight of your bad behavior. That is, you're unconsciously making little progress where you think you've made big strides. According to a new study, it's a pretty common thought process for those trying to lose weight or save money.

The Progress Bias in Goal Pursuit: When One Step Forward Seems Larger than One Step Back
by Margaret C. Campbell, Caleb Warren
Story ImageCNBC
Have Another Bite: Do You Suffer 'Progress Bias'?
April 3, 2015

There's no harm in splurging once in a while, of course. The harm comes when we forget what we've splurged on, but we remember each and every donut we didn't eat. New research suggests we fallible humans often give ourselves outsize credit for all those moments of denial, but fail to properly weight the failures.

The Progress Bias in Goal Pursuit: When One Step Forward Seems Larger than One Step Back
by Margaret C. Campbell, Caleb Warren
Story ImageYahoo! Finance
Is This Why Corporations Donate To Charity?
April 1, 2015

You might not have even heard of the “benevolent halo effect,” but new research shows you’re probably subject to it as a shopper. The effect refers to how hearing about a company’s charitable donations, or corporate social responsibility, impacts consumers’ perception of the quality of the company’s products.

Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility
by Alexander Chernev, Sean Blair
Story ImageEntrepreneur
'Influencer Marketing' on the Rise
April 1, 2015

It’s no surprise that word-of-mouth marketing is effective, but when brand managers combine it with the power of social media, they see greater campaign success, all while spending less money. A study in the Journal of Consumer Research found people on social media often form opinions or make judgments about products and services based on the opinions of those they follow.

Social Defaults: Observed Choices Become Choice Defaults
by Young Eun Huh, Joachim Vosgerau, Carey K. Morewedge
Story ImageThe Huffington Post
The TIDAL Wave That Wouldn't Turn
March 31, 2015

One central takeaway from a longitudinal study published in the Journal of Consumer Research is that two arguments -- artist fairness and sound quality -- never resonate with consumers nearly as much as artists would like them to. The key lies in understanding how market institutions shape market actor roles.

Conflict and Compromise: Drama in Marketplace Evolution
by Markus Giesler
Story ImageInc.
Can't Kick a Bad Habit? You're Doing It Wrong
March 31, 2015

A study in the Journal of Consumer Research tested the words people use when confronting temptation. When people finished the study, they were offered either a chocolate bar or granola bar to thank them for their time. While 39% of people who used the words "I can't" chose the granola, 64% of those in the "I don't" group picked it over chocolate.

“I Don’t” versus “I Can’t”: When Empowered Refusal Motivates Goal-Directed Behavior
by Vanessa M. Patrick, Henrik Hagtvedt
Story ImagePacific Standard
Will the Web Kill Nostalgia?
March 31, 2015

A recent article published in the Journal of Consumer Research found that nostalgia decreases people’s desire for money precisely because it increases feelings of social connection, and therefore feelings of security and stability. This effect is presumably why brands so frequently use nostalgia to pry money from people’s wallets.

Nostalgia Weakens the Desire for Money
by Jannine D. Lasaleta, Constantine Sedikides, Kathleen D. Vohs
Story ImageDiscovery News
10 Food Tricks That Fool Our Perception
March 27, 2015

A Journal of Consumer Research study found that consumers believe foods that are hard to chew and have rough textures are healthier than those that are softer, yet made from the exact same ingredients. This is one reason why certain energy bars, granola bars, cereals and more might be full of calories and unhealthy ingredients, yet consumers still think of them as being healthy.

Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation
by Dipayan Biswas, Courtney Szocs, Aradhna Krishna, Donald R. Lehmann
Story ImageInc.
15 Marketing Strategies That Inspire Strategic Thinkers
March 24, 2015

A study in the Journal of Consumer Research found that people who were asked to think about the past were willing to pay more for products than those who were asked to think about new or future memories. Maybe that's why brands like Coca-Cola, Calvin Klein, and Internet Explorer have launched campaigns that take millennials back to the 90s.

Nostalgia Weakens the Desire for Money
by Jannine D. Lasaleta, Constantine Sedikides, Kathleen D. Vohs
Story ImageCTV News
Science of Shopping: Location, Location, Location
March 23, 2015

Shopping in the real world instead of online? Where a product is placed can have an impact on what you choose, according to a study in the Journal of Consumer Research. Products on a lower shelf may be evaluated within specific terms, such as cost, while the product on the upper shelf will be judged on the general purpose it serves.

The Floor Is Nearer than the Sky: How Looking Up or Down Affects Construal Level
by Anneleen Van Kerckhove, Maggie Geuens, Iris Vermeir
Story ImageThe Huffington Post
Red Sneakers and Sweatshirts: The Surprising Upside of Standing Out
March 20, 2015

Why is the "CEO Casual" look sported by Zuckerberg, Apple CEO Steve Jobs, and certain other business leaders interpreted as a sign of status, while other professionals in casual dress would be laughed out of a job interview?

The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity
by Silvia Bellezza, Francesca Gino, Anat Keinan
Browse and Search the Publicity Archive »
Press Releases »
DateNews ItemArticle Mentioned
Apr 15Ethical halos: Is there an additional value to CSR activities?
FoodNavigator.com
Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility
Alexander Chernev, Sean Blair
Apr 15Can a Desire to Conform Convince Water-Wasters to Slash Usage?
East Bay Express
A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels
Noah J. Goldstein, Robert B. Cialdini, Vladas Griskevicius
Apr 134 Smart Tips for Working with Online Influencers
Tech Cocktail
Social Defaults: Observed Choices Become Choice Defaults
Young Eun Huh, Joachim Vosgerau, Carey K. Morewedge
Apr 10Your ultimate guide to giving feedback that doesn’t suck
The Next Web
Tell Me What I Did Wrong: Experts Seek and Respond to Negative Feedback
Stacey R. Finkelstein, Ayelet Fishbach
Apr 10We collect stuff all our lives, and then what?
Gazettextra
When Wanting Is Better than Having: Materialism, Transformation Expectations, and Product-Evoked Emotions in the Purchase Process
Marsha L. Richins
Apr 10Too much stuff: We collect it all our lives, and then what?
Fredericksburg.com
When Wanting Is Better than Having: Materialism, Transformation Expectations, and Product-Evoked Emotions in the Purchase Process
Marsha L. Richins
Apr 9How Gratitude Beats Materialism
Greater Good: University of California Berkeley
A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation
Marsha L. Richins, Scott Dawson
Apr 7Independent people buy things that make less sense
The Free Press
“I” Follow My Heart and “We” Rely on Reasons: The Impact of Self-Construal on Reliance on Feelings versus Reasons in Decision Making
Jiewen Hong, Hannah H. Chang
Apr 5How does fertility affect women's desire for variety in products?
Medical News Today
Playing the Field: The Effect of Fertility on Women’s Desire for Variety
Kristina M. Durante, Ashley Rae Arsena
Apr 4Too much stuff: We collect it all our lives -- then what?
Walla Walla Union-Bulletin
When Wanting Is Better than Having: Materialism, Transformation Expectations, and Product-Evoked Emotions in the Purchase Process
Marsha L. Richins
Apr 4Waarom de tijd soms zo tergend traag vooruit gaat
Het Nieuwsblad
Timeflow: How Consumption Practices Shape Consumers’ Temporal Experiences
Niklas Woermann, Joonas Rokka
Apr 4Waarom de tijd soms zo tergend traag vooruit gaat
Gazet van Antwerpen
Timeflow: How Consumption Practices Shape Consumers’ Temporal Experiences
Niklas Woermann, Joonas Rokka
Apr 4Too much stuff: We collect it all our lives, and then what?
The Southern
When Wanting Is Better than Having: Materialism, Transformation Expectations, and Product-Evoked Emotions in the Purchase Process
Marsha L. Richins
Apr 3Patience and foresight can help you save money
The Economic Times
To Know and to Care: How Awareness and Valuation of the Future Jointly Shape Consumer Spending
Daniel M. Bartels, Oleg Urminsky
Apr 3Independent people buy things that make less sense
newKerala
“I” Follow My Heart and “We” Rely on Reasons: The Impact of Self-Construal on Reliance on Feelings versus Reasons in Decision Making
Jiewen Hong, Hannah H. Chang
Apr 25 of the Best Ways to Spend Your Money and Not Regret It
Food & Wine
“The Time vs. Money Effect”: Shifting Product Attitudes and Decisions through Personal Connection
Cassie Mogilner, Jennifer Aaker
Apr 2Do consumers think products are better when companies donate to charity?
Medical News Today
Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility
Alexander Chernev, Sean Blair
Apr 2Getting the message across: Can active symbols on road signs save lives?
Medical News Today
A Sign of Things to Come: Behavioral Change through Dynamic Iconography
Luca Cian, Aradhna Krishna, Ryan S. Elder
Apr 1Saving Money: Do Consumers Spend Less If They Think About the Future?
Science NewsLine
To Know and to Care: How Awareness and Valuation of the Future Jointly Shape Consumer Spending
Daniel M. Bartels, Oleg Urminsky
Apr 1A Matter of Taste: When Do Products Benefit from Mixed Reviews?
Science NewsLine
Why Is the Crowd Divided? Attribution for Dispersion in Online Word of Mouth
Stephen X. He, Samuel D. Bond
Apr 1Do Consumers Think Products Are Better When Companies Donate to Charity?
Science NewsLine
Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility
Alexander Chernev, Sean Blair
Apr 1How Are Ordinary Consumers Transforming the Fashion Business?
Science NewsLine
Refashioning a Field? Connected Consumers and Institutional Dynamics in Markets
Pierre-Yann Dolbec, Eileen Fischer
Apr 1How Does Fertility Affect Women's Desire for Variety in Products?
Science NewsLine
Playing the Field: The Effect of Fertility on Women’s Desire for Variety
Kristina M. Durante, Ashley Rae Arsena
Apr 1When Are Consumers More Likely to Rely on Feelings to Make Decisions?
Science NewsLine
“I” Follow My Heart and “We” Rely on Reasons: The Impact of Self-Construal on Reliance on Feelings versus Reasons in Decision Making
Jiewen Hong, Hannah H. Chang
Apr 1Cultivating Timeflow: Can Consumers Shape How They Experience Time?
Science NewsLine
Timeflow: How Consumption Practices Shape Consumers’ Temporal Experiences
Niklas Woermann, Joonas Rokka
Apr 1Getting the Message Across: Can Active Symbols on Road Signs Save Lives?
Science NewsLine
A Sign of Things to Come: Behavioral Change through Dynamic Iconography
Luca Cian, Aradhna Krishna, Ryan S. Elder
Apr 1Consumer Social Media Opinions Influencing Brand Perceptions
Marketing & Social Media News
Social Defaults: Observed Choices Become Choice Defaults
Young Eun Huh, Joachim Vosgerau, Carey K. Morewedge
Apr 1Is This Why Corporations Donate To Charity?
Money Talks News
Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility
Alexander Chernev, Sean Blair
Apr 1The Surprising Reason Why Men Make Stupid Financial Decisions
The Cheat Sheet
Show Me the Honey! Effects of Social Exclusion on Financial Risk-Taking
Rod Duclos, Echo Wen Wan, Yuwei Jiang
Apr 1When are consumers more likely to rely on feelings to make decisions?
PsyPost
“I” Follow My Heart and “We” Rely on Reasons: The Impact of Self-Construal on Reliance on Feelings versus Reasons in Decision Making
Jiewen Hong, Hannah H. Chang
Apr 1Patience and foresight can help you save money
Yahoo! News India
To Know and to Care: How Awareness and Valuation of the Future Jointly Shape Consumer Spending
Daniel M. Bartels, Oleg Urminsky
Apr 1Fertile women shop hard to woo the best man
Yahoo! News India
Playing the Field: The Effect of Fertility on Women’s Desire for Variety
Kristina M. Durante, Ashley Rae Arsena
Apr 1Fertile women shop hard to woo the best man
Jagran Post
Playing the Field: The Effect of Fertility on Women’s Desire for Variety
Kristina M. Durante, Ashley Rae Arsena
Apr 1Here's why it is so hard for consumers to save money
ANI News
To Know and to Care: How Awareness and Valuation of the Future Jointly Shape Consumer Spending
Daniel M. Bartels, Oleg Urminsky
Apr 1Patience and foresight can help you save money
Jagran Post
To Know and to Care: How Awareness and Valuation of the Future Jointly Shape Consumer Spending
Daniel M. Bartels, Oleg Urminsky
Apr 1Fertile women shop hard to woo the best man
Business Standard
Playing the Field: The Effect of Fertility on Women’s Desire for Variety
Kristina M. Durante, Ashley Rae Arsena
Apr 1Consumers Spend Less When They Think About The Future
University Herald
To Know and to Care: How Awareness and Valuation of the Future Jointly Shape Consumer Spending
Daniel M. Bartels, Oleg Urminsky
Apr 1Patience and foresight can help you save money
Daijiworld.com
To Know and to Care: How Awareness and Valuation of the Future Jointly Shape Consumer Spending
Daniel M. Bartels, Oleg Urminsky
Mar 31Do consumers think products are better when companies donate to charity?
EurekAlert!
Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility
Alexander Chernev, Sean Blair
Mar 31How are ordinary consumers transforming the fashion business?
Phys.Org
Refashioning a Field? Connected Consumers and Institutional Dynamics in Markets
Pierre-Yann Dolbec, Eileen Fischer
Mar 31When are consumers more likely to rely on feelings to make decisions?
Phys.Org
“I” Follow My Heart and “We” Rely on Reasons: The Impact of Self-Construal on Reliance on Feelings versus Reasons in Decision Making
Jiewen Hong, Hannah H. Chang
Mar 31Saving money: Do consumers spend less if they think about the future?
Phys.Org
To Know and to Care: How Awareness and Valuation of the Future Jointly Shape Consumer Spending
Daniel M. Bartels, Oleg Urminsky
Mar 31Getting the message across: Can active symbols on road signs save lives?
Phys.Org
A Sign of Things to Come: Behavioral Change through Dynamic Iconography
Luca Cian, Aradhna Krishna, Ryan S. Elder
Mar 31A matter of taste: When do products benefit from mixed reviews?
Phys.Org
Why Is the Crowd Divided? Attribution for Dispersion in Online Word of Mouth
Stephen X. He, Samuel D. Bond
Mar 31Do consumers think products are better when companies donate to charity?
Science Daily
Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility
Alexander Chernev, Sean Blair
Mar 31A matter of taste: When do products benefit from mixed reviews?
Science Daily
Why Is the Crowd Divided? Attribution for Dispersion in Online Word of Mouth
Stephen X. He, Samuel D. Bond
Mar 31How are ordinary consumers transforming the fashion business?
Science Daily
Refashioning a Field? Connected Consumers and Institutional Dynamics in Markets
Pierre-Yann Dolbec, Eileen Fischer
Mar 31When are consumers more likely to rely on feelings to make decisions?
Science Daily
“I” Follow My Heart and “We” Rely on Reasons: The Impact of Self-Construal on Reliance on Feelings versus Reasons in Decision Making
Jiewen Hong, Hannah H. Chang
Mar 31Saving money: Do consumers spend less if they think about the future?
Science Daily
To Know and to Care: How Awareness and Valuation of the Future Jointly Shape Consumer Spending
Daniel M. Bartels, Oleg Urminsky
Mar 31Cultivating timeflow: Can consumers shape how they experience time?
Science Daily
Timeflow: How Consumption Practices Shape Consumers’ Temporal Experiences
Niklas Woermann, Joonas Rokka
Mar 31How are ordinary consumers transforming the fashion business?
EurekAlert!
Refashioning a Field? Connected Consumers and Institutional Dynamics in Markets
Pierre-Yann Dolbec, Eileen Fischer
Mar 31How does fertility affect women's desire for variety in products?
EurekAlert!
Playing the Field: The Effect of Fertility on Women’s Desire for Variety
Kristina M. Durante, Ashley Rae Arsena
Mar 31Cultivating timeflow: Can consumers shape how they experience time?
Phys.Org
Timeflow: How Consumption Practices Shape Consumers’ Temporal Experiences
Niklas Woermann, Joonas Rokka
Mar 31When are consumers more likely to rely on feelings to make decisions?
EurekAlert!
“I” Follow My Heart and “We” Rely on Reasons: The Impact of Self-Construal on Reliance on Feelings versus Reasons in Decision Making
Jiewen Hong, Hannah H. Chang
Mar 31Saving money: Do consumers spend less if they think about the future?
EurekAlert!
To Know and to Care: How Awareness and Valuation of the Future Jointly Shape Consumer Spending
Daniel M. Bartels, Oleg Urminsky
Mar 31Do consumers think products are better when companies donate to charity?
Phys.Org
Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility
Alexander Chernev, Sean Blair
Mar 31A matter of taste: When do products benefit from mixed reviews?
EurekAlert!
Why Is the Crowd Divided? Attribution for Dispersion in Online Word of Mouth
Stephen X. He, Samuel D. Bond
Mar 31How does fertility affect women's desire for variety in products?
Phys.Org
Playing the Field: The Effect of Fertility on Women’s Desire for Variety
Kristina M. Durante, Ashley Rae Arsena
Mar 31Cultivating timeflow: Can consumers shape how they experience time?
EurekAlert!
Timeflow: How Consumption Practices Shape Consumers’ Temporal Experiences
Niklas Woermann, Joonas Rokka
Mar 31Getting the message across: Can active symbols on road signs save lives?
EurekAlert!
A Sign of Things to Come: Behavioral Change through Dynamic Iconography
Luca Cian, Aradhna Krishna, Ryan S. Elder
Mar 30How to Raise a Kid Who's Not Materialistic
Ceylon Daily News
Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
Marsha L. Richins, Lan Nguyen Chaplin
Mar 30Procrastination Could Lead to Heart Disease
Shape Magazine
The Categorization of Time and Its Impact on Task Initiation
Yanping Tu, Dilip Soman
Mar 28Dieting? Be careful – You Might be Setting Yourself Up for Failure
WBAY TV
The Progress Bias in Goal Pursuit: When One Step Forward Seems Larger than One Step Back
Margaret C. Campbell, Caleb Warren
Mar 27Borderfree : Localized Pricing That Hits the Sweet Spot
4-traders.com
This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations
Monica Wadhwa, Kuangjie Zhang
Mar 26Why casual clothing is the ultimate status symbol
Business Insider
The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity
Silvia Bellezza, Francesca Gino, Anat Keinan
Mar 26How to Raise a Down-to-Earth Kid, According to Science
Redbook
Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
Marsha L. Richins, Lan Nguyen Chaplin
Mar 26How to Raise a Kid Who's Not Materialistic
Yahoo! Parenting
Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
Marsha L. Richins, Lan Nguyen Chaplin
Mar 26When Close To Reaching A Goal, People Feel Busier
University Herald
Pardon the Interruption: Goal Proximity, Perceived Spare Time, and Impatience
Ji Hoon Jhang, John G. Lynch Jr.
Mar 26Battle of the mayoral political ads
RedEye Chicago
Confirmation and the Effects of Valenced Political Advertising: A Field Experiment
Joan M. Phillips, Joel E. Urbany, Thomas J. Reynolds
Mar 20What Is Our Bad Behavior Teaching Our Kids?
Parents
Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control
Keith Wilcox, Andrew T. Stephen
Mar 20What Is Our Bad Behavior Teaching Our Kids?
Yahoo! Parenting
Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control
Keith Wilcox, Andrew T. Stephen
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