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Story ImageMiami Herald
Shopper Beware: Nostalgia Can Make Your Wallet Open Too Wide
December 19, 2014

Nostalgia is the longing for a pleasant time in the past and it’s always positive. It also happens to be an emotional state during which marketers know we’ll spend money. New research reveals why: Nostalgia connects us to people in our history, and when we're feeling sentimental for those social associations, we just don't care about money.

Nostalgia Weakens the Desire for Money
by Jannine D. Lasaleta, Constantine Sedikides, Kathleen D. Vohs
Story ImageSmithsonian
How to Give the Best Gifts, According to Science
December 19, 2014

Aunt Edna's fruitcake. Pink bunny pajamas. Jelly of the Month Club. Ever feel like you just didn't get what you wanted for the holidays? Science can help explain why: The person who gave you that dubious present actually wanted you to like it too much.

Why Feasibility Matters More to Gift Receivers than to Givers: A Construal-Level Approach to Gift Giving
by Ernest Baskin, Cheryl J. Wakslak, Yaacov Trope, Nathan Novemsky
Story ImageABC News Radio
Gift-Giving to Kids Can Have Its Pitfalls
December 18, 2014

Parents love giving presents to their children almost as much as kids love getting them. However, when moms and dads use material possessions to manage their children’s behavior, it can create problems when their youngsters become adults themselves.

Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
by Marsha L. Richins, Lan Nguyen Chaplin
Story ImageThe Globe and Mail
Bad Santa: The Psychology behind Ghastly Gifts
December 18, 2014

An article published in the Journal of Consumer Research earlier this year found that gift givers tended to focus on the perceived desirability of a gift, rather than its feasibility, or ease of use. For instance, if you know your friend loves Italian food, you might get buy him a gift certificate at a top-notch Italian restaurant an hour away, without considering what a pain it would be for him to get there.

Why Feasibility Matters More to Gift Receivers than to Givers: A Construal-Level Approach to Gift Giving
by Ernest Baskin, Cheryl J. Wakslak, Yaacov Trope, Nathan Novemsky
Story ImageThe Globe and Mail
’Tis the Season for Shame and Guilt?
December 18, 2014

The holidays are a prime shopping season. And all that excess spending can trigger feelings of guilt and shame. Marketers might try to capitalize on those feelings to induce consumers to spend more. A study in the Journal of Consumer Research found that feelings of guilt and shame can influence our judgment and purchasing decisions

Emotions Shape Decisions through Construal Level: The Case of Guilt and Shame
by DaHee Han, Adam Duhachek, Nidhi Agrawal
Story ImageDaily Mail
Bad News for Kids: Too Many Christmas Presents Can Lead to Unhappiness in Later Life, Researchers Warn
December 17, 2014

t may be the Christmas grinch of scientific studies - but researchers have warned parents not to buy their children every present they ask for. Experts warn they may be setting children up for difficulties later in adulthood. Buying too many presents for children can turn them into materialistic adults and cause behavioural issues in later life.

Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
by Marsha L. Richins, Lan Nguyen Chaplin
Story ImageEntrepreneur
Blast from the Past: Nostalgia Becomes a Marketing Strategy
December 16, 2014

“Fans thirsty for a taste of ’90s nostalgia …” begins Coca-Cola’s September announcement of the revival of Surge, a citrus-flavor soda that it discontinued 12 years ago. The company reintroduced the drink at the behest of The Surge Movement, a Millennial-led online fan base that had spent years lobbying for its return.

Nostalgia Weakens the Desire for Money
by Jannine D. Lasaleta, Constantine Sedikides, Kathleen D. Vohs
Story ImageYahoo! Finance
5 Unhealthy Workplace Habits to Break in 2015
December 12, 2014

A study in the Journal of Consumer Research examining the impact of mental stress on food choices found that a majority of the participants selected an unhealthy food (chocolate cake) over a healthy food (fruit) after completing a complicated memorization task. Researchers ascribed this behavior to participants' having “lower levels of processing resources” after having spending so much energy on cognitive tasks.

Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making
by Baba Shiv, Alexander Fedorikhin
Story ImageInc.
Productivity Management Tips for Startups
December 12, 2014

Do you want to boost your performance on creative activities? Listening to ambient sounds may be a great idea. According to one study that was published within Journal of Consumer Research, scientists assessed the effects that various noise levels possessed on productivity. During the study, they discovered that a moderate level of ambient sound assisted in significantly enhancing creative output.

Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition
by Ravi Mehta, Rui (Juliet) Zhu, Amar Cheema
Story ImageEntrepreneur
5 Unhealthy Workplace Habits to Break in 2015
December 12, 2014

The more stressed people are, the less mindful they are of their eating patterns. In a study published in the Journal of Consumer Research that examined the impact of mental stress on food choices, a majority of the participants selected an unhealthy food (chocolate cake) over a healthy food (fruit) after completing a complicated memorization task.

Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making
by Baba Shiv, Alexander Fedorikhin
Story ImageNew York
7 Science-Backed Ways to Give Less-Bad Gifts
December 12, 2014

Don’t be afraid to buy the same present for several people on your list. A study published in the Journal of Consumer Research found that when people buy gifts for several friends at once, they tend to place more emphasis on finding unique gifts for each individual — even when that led to purchasing not-quite-right gifts, and even when gift getters didn’t know each other and would have no way of ever finding out that they each received the same thing.

Overindividuation in Gift Giving: Shopping for Multiple Recipients Leads Givers to Choose Unique but Less Preferred Gifts
by Mary Steffel, Robyn A. LeBoeuf
Story ImageMarketWatch
Spending Money on These Things May Make You Happier
December 10, 2014

Materialism can lead to loneliness, which can lead to more materialism, according to a study published in the Journal of Consumer Research. A study of 2,500 consumers over six years found that people who valued possessions as a sign of material success felt more lonely, while those who sought possessions for sheer joy actually felt less lonely.

Bidirectional Dynamics of Materialism and Loneliness: Not Just a Vicious Cycle
by Rik Pieters
Story ImagePacific Standard
Will Low-Fat Foods Ever Taste as Good as Full-Fat Versions?
December 10, 2014

Scientists have only recently begun to investigate the sensory information our mouths give us about the food we eat. A study published in the Journal of Consumer Research shows that people ate more soft brownies when they were not asked to think about calories, but they ate more crunchy brownies when they were.

Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation
by Dipayan Biswas, Courtney Szocs, Aradhna Krishna, Donald R. Lehmann
Story ImageFortune
10 Subliminal Retail Tricks You’re Probably Falling For
December 3, 2014

Don Draper was on to something with his sentimental pitch for a Kodak campaign. But the abundance of families, puppies, and childhood ephemera in the ads you see every day is more than a simple ploy to tug on your heartstrings. Recent research shows nostalgia makes people value money less and feel willing to pay more for purchases.

Nostalgia Weakens the Desire for Money
by Jannine D. Lasaleta, Constantine Sedikides, Kathleen D. Vohs
Story ImagePsychology Today
Music and the Shopper
December 3, 2014

Why do retailers play music? Is it simply to create a certain mood and atmosphere? Ambience may certainly be part of the equation, but there is more. A study in the Journal of Consumer Research found that diners spent more time eating their meals when the background music was in a slow tempo as compared to a fast tempo.

The Influence of Background Music on the Behavior of Restaurant Patrons
by Ronald E. Milliman
Story ImageTIME
10 Ways Companies Trick You Into Buying More
December 3, 2014

Consuming even one free chocolate increases shoppers’ desire for nonfood luxuries —- including expensive watches, dressy designer shirts, and Mac laptops —- right after eating it, according to a study published in the Journal of Consumer Research.

Behavioral Consistency and Inconsistency in the Resolution of Goal Conflict
by Juliano Laran, Chris Janiszewski
Story ImageThe Wall Street Journal
Thanksgiving and Gratitude: The Science of Happier Holidays
November 28, 2014

A study published in the Journal of Consumer Research found that more-materialistic people feel less satisfied both with their lives as a whole and with the amount of fun and enjoyment they get out of day-to-day life.

A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation
by Marsha L. Richins, Scott Dawson
Story ImageThe Huffington Post
What It Takes to Banish Bad Money Habits
November 25, 2014

In a study published in the Journal of Consumer Research, researchers found that people are less likely to spend money when using a larger denomination, like a $20 bill, than if they had 20 $1 bills. Why? To participants, it seemed like larger bills would be harder to replace than smaller ones.

The Denomination Effect
by Priya Raghubir and Joydeep Srivastava
Story ImageThe Huffington Post
11 Ways To Snack Smarter
November 17, 2014

The size of your utensils could have an impact on how much you eat. According to a Journal of Consumer Research study, restaurant-goers who ate from a full plate with really big forks (20 percent bigger than a normal fork you’d find at a restaurant) ate less food and left more on their plates, compared with people eating with really small forks.

The Influence of Bite Size on Quantity of Food Consumed: A Field Study
by Arul Mishra, Himanshu Mishra, Tamara M. Masters
Story ImageThe Week
7 Overlooked Thanksgiving Rituals, According to Sociologists
November 13, 2014

The carving of the turkey, the saying of the grace, the watching of the football. If a Martian anthropology student asked us to name some cultural rites of Thanksgiving, these would be the first few to come to mind. But students of anthropology know that a society is not always the best judge of its own customs.

"We Gather Together": Consumption Rituals of Thanksgiving Day
by Melanie Wallendorf, Eric J. Arnould
Story ImageKnowledge@Wharton
Why Time — Not Money — Is the Key to Happiness
November 12, 2014

It’s the lament voiced by many a post-grad: When did the ideal Friday night become a full Netflix queue and a bowl of popcorn shared between friends rather than hours of club hopping? But this shift in priorities is no reason to fret — it’s merely evidence of how people’s definition of happiness changes as they become older.

Happiness from Ordinary and Extraordinary Experiences
by Amit Bhattacharjee, Cassie Mogilner
Story ImageBoston Globe
$0.99, The Rationalist’s Price
November 9, 2014

The 99-cent store might be fine for practical necessities, but it seems consumers would rather spend an even dollar when they’re buying with their hearts. That’s the lesson from a series of experiments on how people react to round-number prices for products with different purposes.

This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations
by Monica Wadhwa, Kuangjie Zhang
Story ImageThe Huffington Post
Zombie Brands: The Science Behind Undead Market Icons
November 1, 2014

Why is Titanic such a bewitching brand, despite its sad origin story as the "unsinkable" steamship that sank in its maiden voyage? According to a recent study in the Journal of Consumer Research, the key to unlocking this branding mystery lies first and foremost in the story's ambiguity.

Titanic: Consuming the Myths and Meanings of an Ambiguous Brand
by Stephen Brown, Pierre McDonagh, Clifford J. Shultz, II
Story ImageChicago Tribune
Smart Solutions: How to Avoid Impulse Buying
October 31, 2014

A study in the Journal of Consumer Research suggests that distorting memories of indulgence may lead to indulging more in the future. Researchers investigated the possibility that individuals may distort memories of past behavior in order to allow for indulgence in the present. In other words, people may trick themselves into thinking something like, "I've been good on my diet lately, so I can have this piece of cake."

Licensing Indulgence in the Present by Distorting Memories of Past Behavior
by Frank May, Caglar Irmak
Story ImageFast Company Co.Design
Read About How Hotels Get You To Reuse Towels. Everyone's Doing It.
October 30, 2014

Signs that draw on our concern for the environment, are good motivators. But new and old evidence alike suggests that signs drawing on our sense of social norms, telling us just how many other people in our same position reused a towel or a linen, are better ones.

A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels
by Noah J. Goldstein, Robert B. Cialdini, Vladas Griskevicius
Story ImageThe Huffington Post
Apple Pay, CurrentC, and the Normalization of Credit/Debt
October 28, 2014

With upwards of 522 million Visa cards and 551 million MasterCards in circulation in 2013, Visa and MasterCard have created an infrastructural monopoly. This hegemony has contributed to what consumer researchers call "the normalization of credit/debt" among American middle class consumers.

Living U.S. Capitalism: The Normalization of Credit/Debt
by Lisa Peñaloza, Michelle Barnhart
Story ImageArs Technica
Get Ordered to Eat a Brownie, and You'll Feel Good about It
October 25, 2014

Normally, people do not enjoy being forced to do something. People also do not enjoy the guilt that comes with doing something that is bad for them. Surprisingly, these two wrongs seem to make a right: when people are compelled to engage in vices, they feel better than when they freely choose the vice for themselves.

Forced to Be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality
by Fangyuan Chen, Jaideep Sengupta
Story ImageForbes
The Key to Long-Term Success: Explore Explanations without Creating Excuses
October 24, 2014

A study in the Journal of Consumer Research found that shirking responsibility temporarily relieves feelings of shame, guilt, and fear. When people justified their behavior by saying they were “forced” to indulge in guilty pleasures, they experienced fewer negative emotions.

Forced to Be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality
by Fangyuan Chen, Jaideep Sengupta
Browse and Search the Publicity Archive »
Press Releases »
DateNews ItemArticle Mentioned
Dec 19Innocent Parenting Style May Harm Kids in Adulthood
Psych Central
Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
Marsha L. Richins, Lan Nguyen Chaplin
Dec 18Using gifts to motivate kids may raise materialistic adults
The Health Site
Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
Marsha L. Richins, Lan Nguyen Chaplin
Dec 18La ciencia da siete consejos para hacer buenos regalos en las Fiestas
Clarín
Overindividuation in Gift Giving: Shopping for Multiple Recipients Leads Givers to Choose Unique but Less Preferred Gifts
Mary Steffel, Robyn A. LeBoeuf
Dec 186 Science-Backed Ways To Pick Out The Perfect Last-Minute Present
Yahoo! Health
It’s Not Me, It’s You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness
Ward and Broniarczyk
Dec 17Parents using gifts to motivate kids may raise materialistic adults
Business Standard
Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
Marsha L. Richins, Lan Nguyen Chaplin
Dec 17Parenting Technique May Cause Children to Grow Up with Materialistic Attitudes
Christianity Daily
Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
Marsha L. Richins, Lan Nguyen Chaplin
Dec 17Certain Parenting Tactics Could Lead to Materialistic Attitudes in Adulthood
Wayne County Journal Banner
Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
Marsha L. Richins, Lan Nguyen Chaplin
Dec 17Parents using gifts to motivate kids may raise materialistic adults
Yahoo! India Lifestyle
Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
Marsha L. Richins, Lan Nguyen Chaplin
Dec 17How too many gifts can cause kids trouble
Futurity.org
Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
Marsha L. Richins, Lan Nguyen Chaplin
Dec 17The Science of Emotion in Marketing
WordStream
The Impact of Fear on Emotional Brand Attachment
Lea Dunn, JoAndrea Hoegg
Dec 17Perceptions about progress and setbacks may compromise success of New Year’s resolutions
Scope-Medical Blog-Stanford University School of Medicine
The Progress Bias in Goal Pursuit: When One Step Forward Seems Larger than One Step Back
Margaret C. Campbell, Caleb Warren
Dec 16http://sloanreview.mit.edu/article/adapting-to-the-sharing-economy/
MIT Sloan Management Review
Access-Based Consumption: The Case of Car Sharing
Fleura Bardhi, Giana M. Eckhardt
Dec 16Certain parenting tactics could lead to materialistic attitudes in adulthood
MedicalXpress.com
Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
Marsha L. Richins, Lan Nguyen Chaplin
Dec 16La dieta? Può essere sessista
D La Repubblica
Is Meat Male? A Quantitative Multimethod Framework to Establish Metaphoric Relationships
Paul Rozin, Julia M. Hormes, Myles S. Faith, Brian Wansink
Dec 16Ecco 7 modi, raccolti dal sito "Science of us", per fare il regalo giusto
Huffington Post Italia
Why Feasibility Matters More to Gift Receivers than to Givers: A Construal-Level Approach to Gift Giving
Ernest Baskin, Cheryl J. Wakslak, Yaacov Trope, Nathan Novemsky
Dec 16When pursuing goals, people give more weight to progress than setbacks, says CU-Boulder-led study
Science Codex
The Progress Bias in Goal Pursuit: When One Step Forward Seems Larger than One Step Back
Margaret C. Campbell, Caleb Warren
Dec 15La ciencia de los regalos navideños: consejos para evitar malas ideas
El Observador (Uruguay)
Overindividuation in Gift Giving: Shopping for Multiple Recipients Leads Givers to Choose Unique but Less Preferred Gifts
Mary Steffel, Robyn A. LeBoeuf
Dec 15Signo del Mes
El Observador (Uruguay)
Overindividuation in Gift Giving: Shopping for Multiple Recipients Leads Givers to Choose Unique but Less Preferred Gifts
Mary Steffel, Robyn A. LeBoeuf
Dec 15De vanskelige julegavene
Aftenbladet.no
Overindividuation in Gift Giving: Shopping for Multiple Recipients Leads Givers to Choose Unique but Less Preferred Gifts
Mary Steffel, Robyn A. LeBoeuf
Dec 14Why Billionaires Wear Jeans: The Art of Nonconformity
Motley Fool
The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity
Silvia Bellezza, Francesca Gino, Anat Keinan
Dec 14Why Billionaires Wear Jeans: The Art of Nonconformity
NASDAQ.com
The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity
Silvia Bellezza, Francesca Gino, Anat Keinan
Dec 12French Toast Crunch is Back But These 6 Childhood Favorites Aren’t
Wall St. Cheat Sheet
Nostalgia Weakens the Desire for Money
Jannine D. Lasaleta, Constantine Sedikides, Kathleen D. Vohs
Dec 12A wingman can help when trying to resist sweet holiday treats
Science Blog
(Im)moral Support: The Social Outcomes of Parallel Self-Control Decisions
Michael L. Lowe, Kelly L. Haws
Dec 125 Unhealthy Workplace Habits to Break in 2015
Yahoo! Maktoob News
Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making
Baba Shiv, Alexander Fedorikhin
Dec 10A Wingman Can Help When Trying to Resist Sweet Holiday Treats
Newswise
(Im)moral Support: The Social Outcomes of Parallel Self-Control Decisions
Michael L. Lowe, Kelly L. Haws
Dec 10A wingman can help when trying to resist sweet holiday treats
Vanderbilt University Research News
(Im)moral Support: The Social Outcomes of Parallel Self-Control Decisions
Michael L. Lowe, Kelly L. Haws
Dec 5Peer pressure, herd mentality and crowd hysteria
Glenwood Springs Post Independent
Social Defaults: Observed Choices Become Choice Defaults
Young Eun Huh, Joachim Vosgerau, Carey K. Morewedge
Dec 55 riscos que você corre ao levar trabalho para casa
INFO Online (Brazil)
The Bright Side of Impulse: Depletion Heightens Self-Protective Behavior in the Face of Danger
Monika Lisjak, Angela Y. Lee
Dec 510 trucos para picar menos entre horas y adelgazar
El Confidencial
The Influence of Bite Size on Quantity of Food Consumed: A Field Study
Arul Mishra, Himanshu Mishra, Tamara M. Masters
Dec 5Peer pressure, herd mentality and crowd hysteria
Glenwood Springs Post Independent
Social Defaults: Observed Choices Become Choice Defaults
Young Eun Huh, Joachim Vosgerau, Carey K. Morewedge
Dec 3Why luxury brands appeal to our human nature
Castleford Media
Forced to Be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality
Fangyuan Chen, Jaideep Sengupta
Dec 3Does Rudeness Boost Sales in Luxury Stores?
Accessories Magazine
Should the Devil Sell Prada? Retail Rejection Increases Aspiring Consumers' Desire for the Brand
Morgan K. Ward, Darren W. Dahl
Dec 3Green Marketing: Shhh…It’s Green
DestinationGreen
When Going Green Backfires: How Firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements
George E. Newman, Margarita Gorlin, Ravi Dhar
Dec 3Does Rudeness Boost Sales in Luxury Stores?
MR Magazine
Should the Devil Sell Prada? Retail Rejection Increases Aspiring Consumers' Desire for the Brand
Morgan K. Ward, Darren W. Dahl
Dec 3Verdura: dite cosa vi piace e uno chef stellato preparerà il menù
La Stampa
If It's Useful and You Know It, Do You Eat? Preschoolers Refrain from Instrumental Food
Michal Maimaran, Ayelet Fishbach
Dec 2How Retailers Trick You Into Buying Stuff This Holiday Season
New Jersey Newsroom
The Effect of Red Background Color on Willingness-to-Pay: The Moderating Role of Selling Mechanism
Rajesh Bagchi, Amar Cheema
Nov 30Many American families have a debt problem
Knoxville News Sentinel
An Expanded Conceptualization and a New Measure of Compulsive Buying
Ridgway, Kukar‐Kinney, and Monroe
Nov 30When and How Gift Giving Can Improve Romantic Relationships
Psychology Today
Gift Giving as Agapic Love: An Alternative to the Exchange Paradigm Based on Dating Experiences
Russell W. Belk, Gregory S. Coon
Nov 28Will calorie counts on menus really work? Why Obama's move won't turn most of us into Biggest Losers
New York Daily News
How and When Grouping Low-Calorie Options Reduces the Benefits of Providing Dish-Specific Calorie Information
Jeffrey R. Parker, Donald R. Lehmann
Nov 21Urge to give thanks common across cultures, religions
Waterloo Cedar Falls Courier
"We Gather Together": Consumption Rituals of Thanksgiving Day
Melanie Wallendorf, Eric J. Arnould
Nov 20How to successfully use shame and guilt in advertising
Start Your Business
Emotions Shape Decisions through Construal Level: The Case of Guilt and Shame
DaHee Han, Adam Duhachek, Nidhi Agrawal
Nov 18How to successfully use shame and guilt in advertising
SourceWire
Emotions Shape Decisions through Construal Level: The Case of Guilt and Shame
DaHee Han, Adam Duhachek, Nidhi Agrawal
Nov 18How to successfully use shame and guilt in advertising
Bdaily
Emotions Shape Decisions through Construal Level: The Case of Guilt and Shame
DaHee Han, Adam Duhachek, Nidhi Agrawal
Nov 17Your Brain On: A Calorie Count
Shape Magazine
How and When Grouping Low-Calorie Options Reduces the Benefits of Providing Dish-Specific Calorie Information
Jeffrey R. Parker, Donald R. Lehmann
Nov 15Why people risk more money for uncertain rewards
ANI News
The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit
Luxi Shen, Ayelet Fishbach, Christopher K. Hsee
Nov 14The Psychology, Fan Science Behind Nostalgia-Fueled CONVERGENCE & SECRET WARS
Newsarama
Nostalgia: The Gift That Keeps on Giving
Xinyue Zhou, Tim Wildschut, Constantine Sedikides, Kan Shi, Cong Feng
Nov 14Millennials Checked Out on Using Cash
NerdWallet
Do Payment Mechanisms Change the Way Consumers Perceive Products?
Promothesh Chatterjee, Randall L. Rose
Nov 13Do Movember and other charity campaigns really help raise awareness?
Medical News Today
The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action
Kirk Kristofferson, Katherine White, John Peloza
Nov 12Fires of the Past: Surrendering to the Warm Embrace of Nostalgia
SF Weekly
Nostalgia Weakens the Desire for Money
Jannine D. Lasaleta, Constantine Sedikides, Kathleen D. Vohs
Nov 11Eat Your Fave Holiday Treats Without Gaining Weight
Fitness Magazine
Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation
Dipayan Biswas, Courtney Szocs, Aradhna Krishna, Donald R. Lehmann
Nov 8Game is 'one big advertisement'
NZ Herald
How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood
Paul M. Connell, Merrie Brucks, Jesper H. Nielsen
Nov 7The accidental environmentalist
Yale Alumni Magazine
When Going Green Backfires: How Firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements
George E. Newman, Margarita Gorlin, Ravi Dhar
Nov 5No one's counting the calories
Spiked
The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions
Pierre Chandon, Brian Wansink
Nov 2Want to experience happiness? Then CHOOSE to be happy!
The Raw Food World News
Happiness from Ordinary and Extraordinary Experiences
Amit Bhattacharjee, Cassie Mogilner
Oct 31Morris the cat relaunches his career
ConsumerAffairs.com
Nostalgia Weakens the Desire for Money
Jannine D. Lasaleta, Constantine Sedikides, Kathleen D. Vohs
Oct 31Why do some of us love to be scared?
Philly.com
On the Consumption of Negative Feelings
Eduardo B. Andrade, Joel B. Cohen
Oct 30Fear-based marketing: Can 'scary' translate into sales?
Yahoo! Finance Canada
The Impact of Fear on Emotional Brand Attachment
Lea Dunn, JoAndrea Hoegg
Oct 30Cash Or Cards This Christmas?
The Street
Do Payment Mechanisms Change the Way Consumers Perceive Products?
Promothesh Chatterjee, Randall L. Rose
Oct 29Porquê Repetir Experiências?
IGN Portugal
The Temporal and Focal Dynamics of Volitional Reconsumption: A Phenomenological Investigation of Repeated Hedonic Experiences
Cristel Antonia Russell, Sidney J. Levy
Oct 29Sexually explicit ads make men less charitable
Castleford Media
The Effects of Heightened Physiological Needs on Perception of Psychological Connectedness
Xiuping Li, Meng Zhang
Oct 28Why shoppers do what they do at the store
The Hub Magazine
The Power of Strangers: The Effect of Incidental Consumer Brand Encounters on Brand Choice
Rosellina Ferraro, James R. Bettman, Tanya L. Chartrand
Oct 28Does limited supply promote brand loyalty or brand switching? - Foodprocessing
FoodProcessing Australia
How Nonconsumption Shapes Desire
Xianchi Dai, Ayelet Fishbach
Oct 28Just a bite: Why sharing your cake makes you feel better
KVOA-4 News Tucson
Forced to Be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality
Fangyuan Chen, Jaideep Sengupta
Oct 24Nostalgia Activates Parts Of The Brain For Better Mental Performance
Medical Daily
Nostalgia: The Gift That Keeps on Giving
Xinyue Zhou, Tim Wildschut, Constantine Sedikides, Kan Shi, Cong Feng
Oct 23Horror film reboots continue to be successful
Daily Nebraskan
On the Consumption of Negative Feelings
Eduardo B. Andrade, Joel B. Cohen
Oct 23Psychologist explores how meaningfulness cultivates well-being
MedicalXpress.com
How Happiness Affects Choice
Cassie Mogilner, Jennifer Aaker, Sepandar D. Kamvar
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Press Releases »