ScholarOne Keywords


When submitting a manuscript in ScholarOne, authors should select at least one keyword from each of the three categories below:

THEORETICAL TOPICS SUBSTANTIVE TOPICS METHODS
Acculturation
Actor Network Theory and Assemblage Theory
Affect and Emotion
Anthropology
Anthropomorphism
Attention and Search
Attitudes and Beliefs
Attribution
Automaticity/Nonconscious Processes
Behavioral Decision Theory
Behavioral Economics
Biases
Categorization
Causal Reasoning
Choice
Cognition
Construal Theory
Constructed Preferences
Consumer Culture Theory (CCT)
Consumer Expertise
Consumer Subcultures
Context Effects
Creativity and Innovation
Cross-Cultural Consumer Behavior
Cultural and social capital theories
Customer Satisfaction
Deception and Honesty
Decision Making
Depletion
Developmental Psychology
Economic Theories and Analysis
Educational Psychology
Embodied Cognition
Evolutionary Psychology
Fluency
Gender
Goals and Motivation
Happiness And Well-Being
Heuristics
History
Identity
Impression Formation and updating
Impression Management
Individual Differences
Inferences
Information Overload
Information Processing
Institutional Theory
Intertemporal Preferences
Involvement
Knowledge
Lay Theories
Learning
Linguistics
Macro Consumer Behavior
Markets
Materiality & Possessions
Memory
Mental Accounting
Metacognition
Mindset
Morality and Ethics
Mortality
Motivated Reasoning
Neuroscience
Numerical Cognition
Personality
Persuasion
Philosophy of Science
Political Ideology And Consumption
Power
Practice Theory
Regulatory Focus
Resource Theory
Risk and Uncertainty
Self Regulation
Self-Construal
Self-Esteem
Semiotics
Social Class
Social Influence and Norms
Sociological Theories
Source Effects
Stereotyping
Symbolic Consumption
Transitions And Consumption Rituals
Values
Visualization/Imagery
Aesthetics and Taste
Aging Consumers
Assortment
Branding
Children
Conspicuous Consumption and Luxury
Consumer Experience
Consumer Finances
Consumer Relationships
Consumer Technology Interaction
Corporate Social Responsibility
Digital marketing
Experiential and Indulgent Consumption
Fairness
Food and Nutrition
Gift Giving
Globalization
Group Dynamics
Health and Well-Being
Illicit Consumption
Impulsive Consumption
Marketing Communications
Materialism
Media and Film
Mere Measurement Effect
Music
Packaging and Labeling
Persuasion Knowledge
Pricing
Privacy
Promotions
Prosocial Behaviors (Volunteering, Donations)
Public Policy Issues
Race and Ethnicity
Religion
Satisfaction
Sensory Marketing
Services
Social Media
Sustainability
Transformative Consumer Research
Variety Seeking
Vulnerable Consumers
Word Of Mouth and User Generated Content
Analytic Modeling
Bayesian Analysis
Categorical Data Analysis
Choice Models
Cluster Analysis
Computational Linguistics (LIWC, etc.)
Conjoint Analysis
Content Analysis
Depth Interviews
Discourse Analysis
Econometrics
Ethnography
Experimental Design/Analysis
Eye Tracking
IAT
Literary Criticism
Longitudinal Data Analysis
Mediation Analysis
Meta-Analysis
Multi-Level Models
Multivariate Data Analysis
Narrative Analysis
Netnography / Social Media Analysis
Network Analysis
Neuroscientific Methods
Optimization
Physiological Methods
Projective Techniques
Psychometrics and Scale Development
Qualitative Analysis And Interpretation
Response Latency Analysis
Simulation
Structural Equation Models
Survey Research