Policy Board


Richard J. Lutz
American Marketing Association

Edward Blair
American Association for Public Opinion Research

Akshay Rao
Association for Consumer Research

Hans Baumgartner
Society for Consumer Psychology (APA Division 23)

Rob Kozinets
American Anthropological Association

Juliet Schor
American Sociological Association

Leigh McAlister
Institute for Operations Research and the Management Sciences

Norbert Schwarz
Society for Personality and Social Psychology (APA Division 8)

Linda L. Price
American Association of Family and Consumer Sciences

Michel Wedel
American Statistical Association

L. J. Shrum
International Communication Association