“The Future of Brands in a Changing Consumer Marketplace” Special Issue (August 2021)

Deadline: February 2, 2020

The purpose of this special issue is to encourage and feature cutting-edge research on the conceptual and practical implications of consumer behavior within the changing marketplace for brands and branding. We are interested in insightful, impactful research on brands in terms of their meaning and relationship to and influence on consumer behavior and marketplace phenomena.












Research Curations