Associate Editors

Jennifer Argo, University of Alberta  
Zeynep Arsel, Concordia University   
Rajesh Bagchi, Virginia Tech  
Simon J. Blanchard, Georgetown University  
Lauren Block, Baruch College/CUNY  
Simona Botti, London Business School  
Susan Broniarczyk, University of Texas at Austin  
Amar Cheema, University of Virginia  
David Crockett, University of South Carolina  
Peter Darke, York University  
Christina Goulding, University of Birmingham  
Gerald Häubl, University of Alberta  
JoAndrea Hoegg, University of British Columbia  
Wayne Hoyer, University of Texas at Austin  
Chris Janiszewski, University of Florida  
Ajay Kalra, Rice University  
Kevin Lane Keller, Dartmouth College  
Robert V. Kozinets, University of Southern California  
Thomas Kramer, University of California, Riverside  
Cait Lamberton, University of Pennsylvania  
Leonard Lee, National University of Singapore  
Leigh McAlister, University of Texas at Austin  
Brent McFerran, Simon Fraser University  
Ashwani Monga, Rutgers University  
Sarah G. Moore, University of Alberta  
Thomas P. Novak, George Washington University  
Hilke Plassmann, INSEAD  
Stefano Puntoni, Erasmus University  
Rebecca Ratner, University of Maryland  
Rebecca Walker Reczek, Ohio State University
Aric Rindfleisch, University of Illinois
Hope Schau, University of Arizona
Ann Schlosser, University of Washington
Bernd Schmitt, Columbia University  
Sankar Sen, Baruch College/CUNY  
Jaideep Sengupta, HKUST  
L. J.  Shrum, HEC Paris  
Andrew Stephen, Oxford University  
Manoj Thomas, Cornell University  
Russell Winer, New York University